The Hamptons will be getting an extra dose of fashionable luxury activewear this summer as Carbon38, a curated active fashion brand, opens its summer pop-up for the month of August in Bridgehampton. The Carbon38 Beach House opened on August 1st and will run through Labor Day weekend, in response to the customer demand of the “powerful women” included in Carbon38’s customer base.
Carbon38’s Beach House will be a new “immersive shopping experience” – bringing the West Coast style to the Hamptons. The store will offer shoppers a sneak peek of the new collections by the brand, après beach champagne and shopping, in-store events, and more.
The pop-up shop will feature a collection specially curated for the Hamptons, “including pieces from Carbon38-designed collections and emerging and established brands, like Michi, Free People and Lucas Hugh.” The selection will highlight versatile styles, bold pieces and prints, and cutting-edge performance gear. In addition to chic finds, shoppers will have access to iPads placed around the store that will showcase the entire Carbon38 online collection.
However, the Carbon38 Beach House will offer more than just clothing. Members of the Beach House will have access to the most sought after fitness professionals from SoulCycle and other studios, with exclusive in-store events hosted at the Bridgehampton location.
“We are excited to introduce the Carbon38 Beach House concept to the Hamptons community,” shared Co-founder and President Caroline Gogolak. “We are motivated and inspired by our customers and we’re thrilled to meet their demand by bringing this customized collection of our best products and offerings, a cross-section of styles that speaks to the frenzied luxury-boutique activewear market.”
Carbon38 was founded in 2013 by two Harvard graduates, Katie Warner Johnson and Caroline Gogolak, and focuses on emerging trends and fashion-forward sportswear that can be worn in the gym and in the boardroom.
The Carbon38 Beach House is located at 2393 Main Street in Bridgehampton. For more information, visit www.carbon38.com.