Maison Margiela Presenting First-Ever Hamptons Pop-Up Shop

The first-ever Hamptons Maison Margiela pop-up shop is heading to The Surf Lodge in Montauk over Father’s Day weekend. From Friday, June 16 through Sunday, June 18, shoppers can discover the Replica collection of fragrances, as well as the new Beach Walk bath line.

“We thought we really needed to celebrate the new products at the beach, and there is no better place than Montauk to get the real ocean breeze and beauty creating the most authentic memories,” said President of Maison Margiela Fragrances US Alexandre Choueiri. “Every Maison Margiela Replica fragrance is a memory in a bottle and one of the most popular one is unsurprisingly ‘Beach Walk’.”

Celebrating the debut of their beach inspired bath line, Maison Margiela will be taking over Montauk with their hashtag “smellslikememories” for the quintessential summertime vibe.

The new Beach Walk bath line will include shower gel, body lotion, and body oil, all of which will make you nostalgic for a picturesque summer day. The line is an exceptional fusion of bergamot, lemon, pink pepper, ylang ylang, coconut milk, musk and heliotrope.

The Replica collection was inspired by Maison Martin Margiela’s fascination with vintage clothing and accessories, and draws upon that in the collection of 10 fragrances. “Each of the fragrances is based on a desire to reinvent a scent that everyone knows, while giving it something new, unique, and very modern,” said Firmenich Master Perfumer, Jacques Cavallier.

The Surf Lodge is located at 183 Edgemere Street in Montauk. For more information about Maison Margiela, visit maisonmargiela.com. For more information about The Surf Lodge, visit thesurflodge.com.