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August 7, 2018

INTERVIEW: Maisonette Co-Founders Sylvana Ward Durrett And Luisana Roccia de Mendoza On Their Hamptons Pop-Up And More

Sydney A. Braatby Sydney A. Braat
in Entertainment
Home Entertainment

An exclusive Maisonette summer pop-up is hitting the Hamptons at Serena & Lily’s from Wednesday, August 8 through Saturday, August 18. The premier one stop e-tailer for kidswear, décor, furniture, accessories and toys will host a series of events, debuting all-new products with exclusive activities in advance of the back-to-school season.

Maisonette was founded by Sylvana Ward Durrett and Luisana Roccia de Mendoza who are both former Vogue editors. They have curated a stylish selection of essentials for the fall season. Each day of the pop up will feature a variety of fun activities for mommies and their minis including face painting, manicures, and pool parties in collaboration with Essie, Beauty Counter, Equinox, and Sunny Life. Former model and mother of two Karolína Kurková will debut her new probiotic line for children, Gryph & IvyRose, for guests to get a sneak peek at her new brand of herbal blends.

We caught up with co-founders Sylvana Ward Durrett and Luisana Roccia Mendoza to hear more about their pop-up at Serena & Lily.

How did your positions at Vogue influence Maisonette?

SWD: Our time at Vogue provided invaluable experience which helped us immensely as we began to dream up this business. As editors, we honed our eye for beautiful, high quality clothing and objects. When it came to curating the assortment for the site, we knew exactly what we were looking for. Plus, working in such a dynamic, fast-paced environment accustomed us to think fast on our feet, and stay committed to our vision as we began to build this brand.

The premier one stop e-tailer for kidswear, décor, furniture, accessories and toys will host a series of events. (Courtesy Photo)


What are some of your favorite pieces in the pop-up?

LRdM: It’s so hard to choose! We’ve loaded up on some of our favorite summer and back-to-school pieces from Caramel, Aviator Nation, and Los Encajeros, to name a few. Some poolside favorites include googles from Bling20, and our adorable doodle swimsuit by Minnow Swim. Plus, we’ve got some awesome home items, including a colorful assortment of Stokke Tripp Trapp chairs.”

Why did you choose the Hamptons as a pop-up location this summer?

SWD: We saw great success with our Hamptons pop-up last year so when our friends at Serena & Lily invited us to pop-up in their space, we were thrilled. They have been so supportive in helping us fulfill our vision, which includes not just a beautiful shop-in-shop, but also a jam-packed program of daily activities for parents and kids alike!

What are some of your favorite Hamptons pastimes?

LRdM: For us, the Hamptons is all about family time; visiting Serene Green Farm stand and choosing fresh fish and local veggies to throw on the grill with the kids, endless beach days spent with family and friends, sunset at the Wolffer Wine Stand – there is so much to do, but you can also choose to do nothing at all, which sometimes is just as nice!

Serena & Lily is located at 332 Montauk Highway in Wainscott. For more information, visit www.maisonette.com.

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LOCAL EVENTS

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Aperitivo (Sunset Cocktails)

October 30 @ 05:00 PM - October 30 @ 08:00 PM
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A Season in Sound: A Look at the Year to Come

October 30 @ 06:00 PM - October 30 @ 07:00 PM
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Wine & Cheese Class at Wölffer

October 30 @ 06:00 PM - October 30 @ 07:30 PM
Wölffer Estate Vineyard 139 Sagg Road Sagaponack, NY 11962
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LTV Presents a Night of Spooky Fun: Vampire Masquerade

October 30 @ 07:00 PM - October 30 @ 09:00 PM
75 Industrial Road, Wainscott, NY, 11975
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Vampire Masquerade at LTV Studios

October 30 @ 07:00 PM - October 30 @ 10:00 PM
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Chatterbox: A Soiree At The Seinfelds Brings Out Gwyneth Paltrow, Neil Patrick Harris, Judd Apatow And Leslie Mann, And More

Chatterbox: A Soiree At The Seinfelds Brings Out Gwyneth Paltrow, Neil Patrick Harris, Judd Apatow And Leslie Mann, And More

  • Dust off your favorite witch’s hat and opt for a paddleboard instead of a broom for Paddle Diva & Wych’s Bloom’s inaugural Witches Paddle on Wednesday, October 29, from 4–6 p.m. at Paddle Diva (10 Boat Yard Rd., East Hampton, NY). A portion of the proceeds will go to the Surfrider Foundation’s Eastern Long Island Chapter and its efforts to protect the world’s oceans, waves, and beaches through dedicated activism. ⁠
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We’ve all seen Witches Paddles grace our social media feeds, and now you can partake in the spooky fun! This tradition combines Halloween vibes with the healing power of nature as you glide and take in the beautiful Three Mile Harbor views.⁠
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Gina Bradley excitedly shared, “I am thrilled to be hosting this at Paddle Diva’s permanent location inside Swan’s Marina (formerly Vanderveer’s). This kind of paddle has been on my mind for many years, as I’ve seen them in all parts of the world, and it looks so cool seeing all the witches gracefully gliding along the water. This is particularly exciting because we’ve joined forces with Wych’s Bloom, a local herbal apothecary brand, and Surfrider to raise money and awareness for ocean and clean bay initiatives that are crucial for our waters on the East End of Long Island.”⁠
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“As an herbalist, Samhain, or Halloween, offers a special occasion for me to celebrate the healers who came before us to teach the wisdom of the plants in our region. I had seen people gathering for Witches Paddles all over the country, and as a surfer, I connected instantly with these events. When I texted Gina the idea, she was immediately in. That’s what I love about the women on the East End—they’re always up for an adventure,” shared Wych’s Bloom owner and Surfrider Foundation board member Christina Winters.⁠
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Join us in taking part in this one-of-a-kind event! Craft a witch’s outfit and set sail at the inaugural Witches Paddle for a great cause.⁠
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@paddlediva @wychs_bloom⁠
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#witch #witchespaddle #paddlediva #hamptons #halloween #easthampton⁠
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  • Check out the top Hamptons events this weekend!⁠
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🍎 Wölffer’s Cider Fest⁠
📅 Sat, Oct 25 | ⏰ 2–5PM⁠
📍 The Wine Stand, Sagaponack⁠
Sip cider, enjoy live music, games, and lobster rolls!⁠
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🍦 Buddhaberry’s Spooktacular Costume Party⁠
📅 Sat, Oct 25 | ⏰ 2–4PM⁠
📍 Buddhaberry, Southampton⁠
Bingo, trivia & costume prizes galore!⁠
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👻 Haunted Village⁠
📅 Sat, Oct 25 | ⏰ 11AM–4PM⁠
📍 Southampton History Museum⁠
Ghost stories, pumpkin carving & trick-or-treating!⁠
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🧙‍♀️ CMEE’s Halloween Bash⁠
📅 Fri, Oct 24 | ⏰ 4–6PM⁠
📍 CMEE, Bridgehampton⁠
Spooky crafts, games & costume contest!⁠
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🎬 The Horror Show at Sunset Theater⁠
📅 Oct 24–30⁠
📍 Westhampton Beach⁠
7 nights of scary movies 🍿⁠
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🎧 Halloween Silent Disco Dance Party⁠
📅 Sat, Oct 25 | ⏰ 7–10PM⁠
📍 Guild Hall, East Hampton⁠
3 channels, endless grooves—disco, funk & more!⁠
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🐾 Canines in Costume at LongHouse Reserve⁠
📅 Sat, Oct 25 | ⏰ 10:30AM–12:30PM⁠
📍 East Hampton⁠
Dress up your pup + enjoy treats & fun!⁠
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🎃 Bridgehampton Halloween Parade⁠
📅 Sat, Oct 25 | ⏰ 10–11AM⁠
📍 Hampton Library, Bridgehampton⁠
Trick-or-treat parade down Main Street!⁠
⁠
🎸 The Cherry Bombs at The Stephen Talkhouse⁠
📅 Fri, Oct 24 | ⏰ 8PM⁠
📍 Amagansett⁠
Rock out all night! 🤘⁠
⁠
🌲 Enchanted Forest Trail⁠
📅 Oct 25–26 | ⏰ 12–1:30PM⁠
📍 Quogue Wildlife Refuge⁠
Costume walk + crafts + games!⁠
⁠
🥁 Annual Ragamuffin Parade⁠
📅 Sun, Oct 26 | ⏰ 1PM⁠
📍 Sag Harbor⁠
Parade fun for all ages + pets!⁠
⁠
🐶 Little Lucy’s Annual Pet Parade⁠
📅 Sat, Oct 25 | ⏰ 1–4PM⁠
📍 Agawam Park, Southampton⁠
Prizes, live music & celebrity judges!⁠
⁠
🕸️ Solé East’s Halloween Party⁠
📅 Sat, Oct 25 | ⏰ 8PM⁠
📍 Montauk⁠
Win a free weekend stay for best costume!⁠
⁠
🍁 Centro’s Fall Festival⁠
📅 Sun, Oct 26 | ⏰ 12–5PM⁠
📍 Hampton Bays⁠
Pumpkin decorating, drinks & local vendors!⁠
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🔗 Click link in bio for more events at Hamptons.com⁠
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#hamptons #halloween #pumpkins #scarymovies #southampton #sagharbor #easthampton #costumes
  • East Hampton’s streets came alive with wagging tails and smiling faces for ARF’s 32nd Annual Stroll to the Sea Dog Walk. Families, friends, and their dogs gathered at the historic Mulford Farm, where the morning kicked off with vendors, photo ops, custom merchandise, contests, and prizes.

@arfhamptons 

#arf #hamptons #community #mainbeach #adoptdontshop❤️
  • Last Saturday, Wölffer held its annual harvest party at its scenic vineyard in Sagaponack. The annual fest brought together friends, families, and wine lovers to toast the season and harvest behind every bottle of Wölffer wine.⁠
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📸: Cameron Burton⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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#wolffer #hamptons #wolfferwine #harvestparty
  • From Hollywood red carpets to Milan exhibits and Hamptons fashion shoots, Filbert Kung has photographed the world—but it’s his quiet, unguarded, and attentive nature that reveals the artist behind the lens.⁠ @filbert_kung 
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I met Filbert Diego Kung at a Grey/Ven fashion event in Amagansett last summer. He’s one of those rare photographers who instantly puts you at ease—calm, composed, and naturally good at making anyone feel like they belong in front of his lens. Had I known then just how in-demand Filbert is in the fashion and photography world, I probably wouldn’t have asked him to snap a few shots of me goofing off on the red carpet. But maybe that makes me a model? Either way, it was my first glimpse of how effortlessly he captures people as they are. In my case, goofy-but-make-it-chic.⁠
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Since then, I’ve seen him popping up around the Hamptons, often between flights to LA, Miami, or wherever the next big editorial or campaign takes him. Originally from the Philippines, Filbert has spent over fifteen years building a career that bridges Hollywood red carpets, high-fashion editorials, and fine art portraiture. ⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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⁠#photographer #photography #hamptons
  • From fall festivals to concerts, a lot is happening in the Hamptons this weekend! ⁠
⁠
Check out the top Hamptons events this weekend!⁠
⁠
🎃 Fall Festival at Good Ground Park⁠
📍 Hampton Bays | 🗓️ Fri, Oct 17 | 🕓 4–6PM⁠
Bring your pre-carved pumpkin & compete for prizes! Games, food truck, costume parade & more!⁠
👉 Link in bio⁠
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🍷 Wölffer’s Candlelight Fridays⁠
📍 Sagaponack | 🗓️ Fri, Oct 17 | 🕓 4–7PM⁠
Live music, seasonal pairings & cozy vibes 🍁⁠
👉 Link in bio⁠
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🖼️ Like No One: Michael McDowell Exhibition⁠
📍 East Hampton | 🗓️ Oct 17–19⁠
🎉 Opening reception: Sat, Oct 18 | 4–8PM⁠
Fine art lovers, don’t miss this!⁠
👉 Link in bio⁠
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📚 BookHampton: Caroline Sutton in Conversation⁠
📍 East Hampton | 🗓️ Sat, Oct 18 | 🕕 6PM⁠
Nature meets literature in this insightful author talk.⁠
👉 Link in bio⁠
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👟 Shelter Island Fall 5K Run/Walk⁠
📍 Shelter Island | 🗓️ Sat, Oct 18 | 🕚 11AM–2PM⁠
Run/walk for a cause—supporting Breast Cancer Awareness 💗⁠
👉 Link in bio⁠
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🏛️ 32nd Annual Landmarks Luncheon⁠
📍 Maidstone Club | 🗓️ Sat, Oct 18 | 🕦 11:30AM–2:30PM⁠
Hosted by LVIS, spotlighting the history of East Hampton’s Freetown.⁠
👉 Link in bio⁠
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🍂 Amber Waves’ Oktoberfeast⁠
📍 Amagansett | 🗓️ Sat, Oct 18 | 🕑 2–5PM⁠
Seasonal dishes, live music, dancing & games 🎶⁠
👉 Link in bio⁠
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🎻 BCM Autumn: Brooklyn Rider⁠
📍 Bridgehampton | 🗓️ Sat, Oct 18 | 🕔 5–6:30PM⁠
A powerful string quartet performance you won’t want to miss.⁠
👉 Link in bio⁠
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🍷 Cab Franc Forward Winemaker’s Dinner⁠
📍 Shelter Island | 🗓️ Sun, Oct 19 | 🕔 5PM⁠
Multi-course dinner + Cab Franc pairings = 🍽️🍇 perfection⁠
👉 Link in bio⁠
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✨ So much happening this weekend — which event are you heading to first?⁠
⁠
#hamptons #fall #fallfestival #shelterisland #5k #wine #winedinner #amberwaves #wolffer
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