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Hamptons.com
October 1, 2020

INTERVIEW: “The Bachelor” Star Lauren Burnham-Luyendyk On Hosting A Backyard Fashion Show For Her New Label, Shades Of Rose, The Latest Collection And More

Shakir Philippeby Shakir Philippe
in Entertainment
Home Entertainment

Former reality television personality Lauren Burnham-Luyendyk showcased her newly launched fashion label, Shades of Rose, offering a unique front-row seat to a classic runway experience in her backyard featuring runway lighting and 18 models showcasing 26 different looks from her pre-fall collection. Burnham-Luyendyk live streamed the fashion week experience from her home in Phoenix that she shares with former The Bachelor franchise lead, Arie Luyendyk, Jr. and their daughter, Alessi.

Shades of Rose is the first product launch from Burnham-Luyendyk following her appearance on Season 22 of ABC’s The Bachelor. On After the Final Rose, Luyendyk, Jr. proposed to Burnham-Luyendyk in front of a live studio audience in Los Angeles on March 6, 2018. The pair got married on January 12, 2019, in front of 100 guests in Maui, including The Bachelor host Chris Harrison – who officiated the wedding. The couple welcomed their first child together, Alessi Ren Luyendyk, on May 29, 2019.

A model showcases the Shades of Rose’s latest collection. (Photo: Justin Truong)

The event showcased the work of Burnham-Luyendyk’s two-years of sweat, determination and hard work, bringing Shades of Rose to market. The line is a lifestyle inspired brand for the spirited muse who cannot be defined as one thing because there are many shades to who she is – courageously herself, paving her own path and is always up for a little adventure along the way. The line includes blazers, blouses, bodysuits, dresses, pants, rompers, shirtdresses, skirts, and tops, prices ranging from $40 to $150.

From a college degree and corporate jobs, Burnham-Luyendyk always knew where her path would lead, inspiring women to be courageous and pave their own path through fashion. All the line’s pieces transition organically into multiple seasons featuring unique and iconic wardrobe options. Shades of Rose thrives on providing women with that extra splash of inspiration to dream, believe and achieve – positively supporting women to discover their purpose, walk through life confidently, and challenge the social norm.

Our favorite look was the Heather Romper coupled with the silver bedazzled face mask and boots. What was the inspiration for the pre-fall collection?

LBL: That was one of my favorites too! The pre-fall collection was called “chasing the last summer sunset,” so for us it was all about emulating the vibe of those last weeks of summer before fall rolls in. With that being said, we wanted the pieces to be transitional into fall so that our girl could still rock them during the following season.

Was it difficult for you to start a fashion line and produce a runway show during a pandemic?

LBL: It was! Our launch month was definitely one of the more stressful months of my life, but Shades of Rose is my other baby so I was adamant that everything had to be perfect. Due to the pandemic things were a little different than I had initially imagined, but I still wanted to build the excitement surrounding the launch and get people involved in some way. This is where the virtual fashion show came in! It was hosted in my backyard and live streamed via our Instagram page @shadesofrose .

Lauren Burnham-Luyendyk with daughter, Alessi. (Photo: Justin Truong)


How has your life changed since you’ve been on The Bachelor?

LBL: For me, before the show feels like another lifetime ago. I was 25 when I went on the show. I was single, living with a roommate in Dallas, working a 9 to 5 and going out on the weekends. Now I’m married, I’m a mom, I live in Arizona, I work for myself and I am definitely not going out anymore. Haha.

What collection(s) can your customers look forward to next (Fall/Winter or Spring/Summer)?

LBL: We are launching our Fall collection September 30th and I can’t wait for everyone to see! I’m obsessed with the colors and styles of this one. We are currently working on Fall, Holiday, Resort, Spring, Summer and a very exciting capsule collection that will be coming out in May! Every collection I get more and more excited about!

Is there anything else you’d like to add?

LBL: Follow us on IG: @shadesofrose or to shop visit theshadesofrose.com.

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Toy Hospital

June 2 @ 04:00 PM - June 2 @ 05:00 PM
2478 Main Street, Bridgehampton, NY 11932
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Summer Perler Bead Crafting

June 3 @ 04:00 PM - June 3 @ 05:00 PM
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Life & Figure Drawing with instructor Bruce Lieberman

June 4 @ 05:30 PM - July 16 @ 08:30 PM
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Mazel Toned

June 5 @ 09:00 AM - June 16 @ 09:45 AM
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TJ’s Sailing Shots: October 5

TJ's Sailing Shots: October 5

  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sunsettheater #hamptons #westhamptonbeach #movies #film
  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
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Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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#hamptons #thehub #fashion #recreation #bridgehampton
  • Check out the Top Hamptons Events This Weekend!⁠
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
🕓 5pm
📍 Kidd Squid Brewery, 11 Spring St, Sag Harbor, NY⁠
⁠
Join us as we toast to conservation! 🌊🍺 Proceeds support marine restoration through @ccemarine Back to the Bays Initiative.⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🎶 Sunset Serenades: A Hamptons Summer Celebration⁠
📅 Fri, May 30th -31st
🕖 7pm⁠
📍 Various Hamptons Venues⁠
⁠
An intimate concert featuring TH·FM’s Salon Orchestra, soprano Greer Lyle & more — conducted by Logan Souther. 🌅🎻⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🏆 Celebrate Local Legends: Howard & Kenny Wood⁠
📅 Fri, May 30, 2025⁠
🕔 5pm⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton, NY⁠
⁠
Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🍍 Talkhouse Encore Launch Party⁠
📅 Sat, May 31, 2025⁠
🕒 3pm – 6pm⁠
📍 The Stephen Talkhouse, Amagansett, NY⁠
⁠
FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🧱 CMEE’s 8th Annual Block Party⁠
📅 Sat, May 31, 2025⁠
🕙 10am – 12pm⁠
📍 CMEE, Bridgehampton, NY⁠
⁠
A FREE morning of crafts, rockets, chalk art & summer camp samplings! 👧🧒🎨⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
😂 Saturday Night Comedy at Sticks X Stones⁠
📅 Sat, May 31, 2025⁠
🕗 8pm⁠
📍 Sticks and Stones Comedy Club, Southampton, NY⁠
⁠
NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🎬 Sunset Theater: Karate Kid: Legends⁠
📅 Opens Fri, May 30, 2025⁠
🕐 Various Times⁠
📍 Sunset Theater, Westhampton Beach, NY⁠
⁠
Don’t miss the latest chapter in the Karate Kid saga! 🥋⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🍰 Afternoon Tea at The Baker House 1650⁠
📅 Sun, June 1, 2025⁠
🕝 1:30pm – 4pm⁠
📍 181 Main St, East Hampton, NY⁠
⁠
Enjoy champagne, sweets & elegant tea service in a historic setting. ☕🍾⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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Check out more events at Hamptons.com⁠
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#hamptons #weekend⁠
  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
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Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
  • NAMIRO made its Southampton debut in style on May 17 with a ribbon-cutting ceremony and VIP cocktail preview, joined by Mayor Manger. Guests enjoyed signature bites and high-energy vibes at this invite-only event.⁠
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Conceptualized by music and hospitality heavyweights, NAMIRO Sushi is more than a restaurant—it’s where sleek design, elevated Asian cuisine, and nightly celebration collide. Located at 76C Jobs Lane in Southampton, NAMIRO opened its doors to the public on May 21 and is open seven days a week, year-round.⁠
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📸: Rob Rich/SocietyAllure.com ©2025 ⁠
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Check out the gallery at Hamptons.com (Link in Bio)⁠
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#namirosushi #hamptons #southampton ⁠
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  • It’s Memorial Day Weekend in The Hamptons! 

So many pop-ups, collaborations, and more! 

🎶 Chloe Caillet & Kaytranada at The Surf Lodge
📍 183 Edgemere St, Montauk, NY
📅 Saturday, May 24 | 🕓 Doors at 4PM

🔥 SlowFires NYC x Ruschmeyers Pizza Pop-Up
📍 Ruschmeyers, 161 2nd House Rd, Montauk, NY
📅 Fri, May 23 – Sat, May 24 | 🕓 4–9PM

🎨 Dolce Vita Pop-Up in Southampton
📍 95 Main Street, Southampton, NY
📅 Fri, May 23 – Sun, May 25 | 🕚 11AM–3PM
Dolce Vita x Down the Street’s Summer Art Series: view new art drops, shop, and enjoy seasonal treats.

👜 Lands’ End x Round Swamp Farm
📍 Round Swamp MTK – 71 S Elmwood Ave, Montauk
📍 Round Swamp BH – 97 School Street, Bridgehampton, NY
📅 Fri, May 23 – Sat, May 24 | 🕣 8:30AM–6PM
Get a custom tote with any $200+ purchase—1 per customer.
📸 AD: Ryan Woehler | 📷: Chris Klinge | 👗: Jenny Huebner | 📸 Asst: Dan Kleinschmidt

🎤 Hello Brooklyn at The Stephen Talkhouse
📍 161 Main St, Amagansett, NY
📅 Saturday, May 24 | 🕥 10:30PM
It’s not a true Hamptons weekend without a night at Talkhouse! Dance the night away with Hello Brooklyn.

🍪 Levain Bakery X John’s Drive-In
📍 Levain Bakery, 354 Montauk Hwy, Wainscott, NY
📅 Starts May 23 | 🕗 8AM–5PM
Thick, gooey Levain cookies + classic scoops from John’s = summer magic.

🪩 Silent Disco Dance Party at Guild Hall
📍 158 Main St, East Hampton, NY
📅 Sunday, May 25 | 🕗 8–11PM
Dance in the garden!

🪁 Kites for Kids Benefit at Main Beach
📍 101 Ocean Ave, East Hampton, NY
📅 Saturday, May 24 | 🕑 2–5PM
Decorate & fly a kite—all proceeds benefit the Eleanor Whitmore Early Childhood Center.
📸 Photo Credit: John Musnicki

🍻 Jon Divello at Kidd Squid
📍 11 Spring St, Sag Harbor, NY
📅 Sunday, May 25 | 🕔 5–7PM
Live music + fresh brews = perfect weekend vibes.

🌸 Garden Club of East Hampton’s Garden Party
📍 Mulford Farm, 10 James Lane, East Hampton, NY
📅 Friday, May 23 | 🕕 6–8PM
Enjoy hors d’oeuvres, drinks, and a Silent Auction featuring art, books, and more.

🌿 Jenni Kayne’s Hamptons Kickoff
Celebrate summer with in-store events all weekend long at the Amagansett Store and the Southampton Store!
📸 Photo Credit: Holly Sarah Burgess

Tap the link in bio for info!
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