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INTERVIEW: “The Bachelor” Star Lauren Burnham-Luyendyk On Hosting A Backyard Fashion Show For Her New Label, Shades Of Rose, The Latest Collection And More

Shakir Philippe by Shakir Philippe
October 1, 2020
in Entertainment
Home Entertainment

Former reality television personality Lauren Burnham-Luyendyk showcased her newly launched fashion label, Shades of Rose, offering a unique front-row seat to a classic runway experience in her backyard featuring runway lighting and 18 models showcasing 26 different looks from her pre-fall collection. Burnham-Luyendyk live streamed the fashion week experience from her home in Phoenix that she shares with former The Bachelor franchise lead, Arie Luyendyk, Jr. and their daughter, Alessi.

Shades of Rose is the first product launch from Burnham-Luyendyk following her appearance on Season 22 of ABC’s The Bachelor. On After the Final Rose, Luyendyk, Jr. proposed to Burnham-Luyendyk in front of a live studio audience in Los Angeles on March 6, 2018. The pair got married on January 12, 2019, in front of 100 guests in Maui, including The Bachelor host Chris Harrison – who officiated the wedding. The couple welcomed their first child together, Alessi Ren Luyendyk, on May 29, 2019.

A model showcases the Shades of Rose’s latest collection. (Photo: Justin Truong)

The event showcased the work of Burnham-Luyendyk’s two-years of sweat, determination and hard work, bringing Shades of Rose to market. The line is a lifestyle inspired brand for the spirited muse who cannot be defined as one thing because there are many shades to who she is – courageously herself, paving her own path and is always up for a little adventure along the way. The line includes blazers, blouses, bodysuits, dresses, pants, rompers, shirtdresses, skirts, and tops, prices ranging from $40 to $150.

From a college degree and corporate jobs, Burnham-Luyendyk always knew where her path would lead, inspiring women to be courageous and pave their own path through fashion. All the line’s pieces transition organically into multiple seasons featuring unique and iconic wardrobe options. Shades of Rose thrives on providing women with that extra splash of inspiration to dream, believe and achieve – positively supporting women to discover their purpose, walk through life confidently, and challenge the social norm.

Our favorite look was the Heather Romper coupled with the silver bedazzled face mask and boots. What was the inspiration for the pre-fall collection?

LBL: That was one of my favorites too! The pre-fall collection was called “chasing the last summer sunset,” so for us it was all about emulating the vibe of those last weeks of summer before fall rolls in. With that being said, we wanted the pieces to be transitional into fall so that our girl could still rock them during the following season.

Was it difficult for you to start a fashion line and produce a runway show during a pandemic?

LBL: It was! Our launch month was definitely one of the more stressful months of my life, but Shades of Rose is my other baby so I was adamant that everything had to be perfect. Due to the pandemic things were a little different than I had initially imagined, but I still wanted to build the excitement surrounding the launch and get people involved in some way. This is where the virtual fashion show came in! It was hosted in my backyard and live streamed via our Instagram page @shadesofrose .

Lauren Burnham-Luyendyk with daughter, Alessi. (Photo: Justin Truong)


How has your life changed since you’ve been on The Bachelor?

LBL: For me, before the show feels like another lifetime ago. I was 25 when I went on the show. I was single, living with a roommate in Dallas, working a 9 to 5 and going out on the weekends. Now I’m married, I’m a mom, I live in Arizona, I work for myself and I am definitely not going out anymore. Haha.

What collection(s) can your customers look forward to next (Fall/Winter or Spring/Summer)?

LBL: We are launching our Fall collection September 30th and I can’t wait for everyone to see! I’m obsessed with the colors and styles of this one. We are currently working on Fall, Holiday, Resort, Spring, Summer and a very exciting capsule collection that will be coming out in May! Every collection I get more and more excited about!

Is there anything else you’d like to add?

LBL: Follow us on IG: @shadesofrose or to shop visit theshadesofrose.com.

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  • Brooks Pilates Takes Over August Out East

This August, for the whole month, Brooks Pilates will be at Hero Beach Club and Topping Rose in the Hamptons where Sarah will be teaching group mat classes. They are also doing partnerships with 111Skin, DKNY, OraSpace, FaceGym and Healthrover. More about events and scheduling can be found on their website.

Sarah is excited about her series on the East End and enjoying her time both on and off the mat in the Hamptons. She can’t wait to greet the Brooks Pilates clientele this August out East. She spoke more about her background, the success of her business, and what she is most looking forward to in the Hamptons. @sarahbrookspilates

Read the full article at Hamptons.com (Link in BIo) #brookspilates #sarahbrooks #pilates #montauk #hamptons #herobeachclub
  • Shell It Out Hamptons, Benefiting South Fork Sea Farmers

South Fork Sea Farmers’ 4th annual “Shell it Out” fundraiser is happening August 7, 2022 in Springs from 4pm to 6:30pm. The event features a silent auction with goods and services donated by local businesses which support the mission of South Fork Sea Farmers. Most notably, three incredible East End artists – Daniel Vernola, Aaron Warkov and Kurt Giehl – will be creating a series of pieces for the auction. @southforkseafarmers  @kurtgiehl @warkovhamptons @danielhughesvernola

Read the full article at Hamptons.com (Link in Bio) #shellitout #oysters #oysterfarming #benefit #art #community
  • Lifestyle Expert Vanessa Gordon on Wanderlust and Experiencing the East End

Vanessa Gordon is a Hampton’s lifestyle and travel expert, author, and founder/publisher of East End Taste Magazine. She also hosts The Hamptons Interactive Brunch. Her articles regularly appear in Modern Luxury Publications, the Independent Newspaper, Thrillist, and others. She has been featured in and quoted in top-tier national media outlets. She lives in Sag Harbor with her husband and two children. @vanessapgordon

Hamptons.com sat down with Vanessa to talk about travel tips, wanderlust, and The Hamptons Interactive Brunch.

Read the full article at Hamptons.com (Link in Bio) #hamptonsonline #vanessagordon #lifestyle #eastend #hamptonsinteractivebrunch #brunch
  • Hamptons Fashion Week Celebrates Runway On Jobs Lane, Fashion Icon Awards and Nicole Miller

DCG Media is returning this August to bring together their annual upcoming fashion week to remember. Packed with designers, cocktails, and sophisticated fun with a lineup of top sponsors, celebrities, designers, and media partners to plan the 4th annual Hamptons Fashion Week ® celebrating fashion icon Nicole Miller’s 40 Years in Fashion! Hamptons Fashion Week takes place August 5th – 7th. Celebrations kick off on Friday with the launch of Runway On Jobs® Lane right on Jobs Lane, Southampton! @hamptonsfashionweek

Read the full article at Hamptons.com (Link in Bio) #hamptonsfashion #hamptonsfashionweek #hamptonsstyle #fashion #fashionweek
  • Interview: “Ragtime” Director Will Pomerantz Talks Musicals, and Bay Street Theater

Bay Street Theater is presenting the Musical Ragtime August 2nd through August 28th.

Why is RAGTIME so relevant now?

Sadly, I would say that RAGTIME is even more relevant now than when it was first produced in 1997. The issues it examines – the role of race in our country’s history, the role of immigrants, and the struggle for women to achieve equality – are powerfully resonant today, and demand deep reflection and examination. And the fact that such issues are dealt with through storylines featuring richly drawn characters and writing of such high quality, makes it even more imperative to produce this wonderful show now. @baystreettheater

Read the full article at Hamptons.com (Link in Bio) #baystreettheater #hamptons #theater #community
  • Sixty-Something: It’s “Prime Time” in the Hamptons

It’s “Prime Time” in the Hamptons. This is what east end summer is all about. We are now at the stage of the summer season when folks are willing to pay premium prices to rent homes.

Even as summer parking spaces in town and seats at popular restaurants become tough to come by, folks insist on vacationing in August.

Read the full article at Hamptons.com (Link in Bio) #hamptons #summer #time #commmunity
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