After launching “Meurice Goes East” last summer, iconic high-end dry cleaning service Meurice Garment Care has opened their first-ever Hamptons storefront, CLEAN by Meurice.
“We take great pride in our family-run business and look forward to bringing or top quality services to the East Hampton community,” said Meurice Garment Care owner Wayne Edelman.
We caught up with Edelman about Meurice Garment Care’s East Hampton offerings, the most challenging stains, biggest mistake people make when caring for their garments, and much more.
This marks Meurice Garment Care’s second summer in the Hamptons, but first with a physical location. Tell us about the East Hampton outpost and your Hamptons presence.
WE: We have always recognized the demand for Meurice’s level of service out East. Prior to Covid we were moving away from physical locations and looking to expand our digital presence – offering pick up and delivery services only. The pandemic changed our feelings as retail opportunities that were previously too costly became more accessible. The move to open a brick-and-mortar in East Hampton is the first “boutique” of many that we have planned in the Tri State area. Our feeling is that the location solidifies our commitment to service in the area, allows us to present both Meurice and CLEAN, and also promotes our home care services.
What’s the most challenging stain and material to treat?
WE: Certain hair dyes are toughest, though it is not necessarily the stain itself, but what material it is on. Silk chiffon requires extreme care in routine cleaning, and acute stain removal on it becomes exponentially more difficult. Black leather trim on white textile is also a big challenge as the leather bleeds. Many of the other faux leather materials we have been seeing also require special care.
What’s the biggest mistake people make when caring for their garments?
WE: Attempting to remove stains at home. DON’T DO IT!
Also, putting dirty clothes away is a big no. If clothes have just been cleaned, do NOT ever leave them in plastic dry cleaning bags. While you might think it protects your clean items, it can actually cause severe damage to the garment.
Could you speak to the importance of properly tailored clothing?
WE: You could buy the nicest garments, best textiles, and prominent designer clothes, but proper fit is the key. You might think of “not fitting” as being too big, however we see plenty of issues with individuals who try to wear clothing that is too small. Back to the silk chiffon, if a blouse is too tight we see areas of damage from the fabric actually shifting under the arms, at the back, and even around buttoned areas.
What does an ideal day/evening in the Hamptons look like?
WE: For me it is a full day on the boat with friends and family. Either waterskiing or simply rolling around in the ocean looking for whales and dolphins. Home for cocktails, sunset, and dinner outside – at that point I am usually asleep by 9 only to get up and do it again.
Is there anything else you would like to add?
WE: I am so happy to see people out and dressed up again. It is good for our business, but more importantly it promotes an overall sense of well-being. Look good, feel good! A notable trend for us during the pandemic was an exponential increase in our bed linen laundry service. Our wish is to increase awareness of our other services, like home care (linens, furniture, rugs, etc.) so that Meurice and Clean become more than just household dry cleaning names.
CLEAN by Meurice is located at 59 The Circle in East Hampton.
