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Hamptons.com
January 15, 2013

Location And Pricing Close The Deal Says Hamptons Real Estate Pro Mala Sander

Nicole B. Brewerby Nicole B. Brewer
in Real Estate
Home Real Estate

Mala Sander, Corcoran Group Senior Vice President/Associate Broker. (Courtesy Photo: The Corcoran Group)

“I think as long as the Hamptons retain their natural character and NYC is less than two hours away, the East End will always be a golden investment,” says Mala Sander, Corcoran Group Senior Vice President/Associate Broker. Real estate was a “natural fit” for Sander who spent a career in sales and marketing prior to moving full-time to the Hamptons in 2000 with her husband. A view of Noyac Bay from her North Haven home is a calming backdrop for the customer service pro as she prepares for appointments throughout the East End.

If “location” is the first rule in real estate, what is the second?
MS: Location, followed by location again. There is no substitute! You can always change the house but you can’t change the location!

What is your forecast for the spring/summer real estate season in the Hamptons/North Fork?
MS: It’s been a very active market that didn’t slow down even during the holidays. Granted there was some “fiscal cliff” push and a fear of upcoming cap gains taxes, but there was a lot of activity even independent of those uncertainties. Now that we’re into the new year it remains very busy, with buyers and renters on the hunt for summer 2013 occupancy. Prices are still low, interest rates remain incredibly low, and there’s a healthy amount of inventory. That bodes well all around.

What are the emerging trends in architecture?
MS: Clean, modern lines are the hot trend right now. Less formality, more public spaces in the home, and rooms that blend the indoors with the outside are very much in demand.

A big kitchen is the heart of the home. (Photo: IMAGEnation.tv)


How have buyers/sellers changed over the past two years?
MS: Everyone is much more tech savvy, and therefore more market savvy. It actually makes for a better market environment. Educated buyers and sellers know how – and when – to make a deal.

A parlor with a view. (Photo: IMAGEnation.tv)


What is an easy way to increase the value of a property?
MS: Believe it or not, pricing it right is one way to get the highest price for a property. That’s one way. Beyond that, make sure any outstanding repairs are done, paint is fresh, entryways are welcoming, windows are clean, and that the house looks and smells fresh & clean. Get rid of the clutter. Clean out closets. Upgrade kitchen appliances if you can, that will get a lot of bang for the buck. Spruce up landscaping. Update your furnishings and window coverings, making sure they’re properly sized for the house.

Master suite with plenty of light. (Photo: IMAGEnation.tv)


Tell us about one of your favorite listings on the market right now.
MS: I don’t have a favorite, but my newest listing is a renovated, hundred-year-old manor house in North Haven. It’s on 2 acres and has views of Sag Harbor Bay. The house is very special, click here to check it out.

A large 18 x 50 pool and entertaining space is a necessity with a Hamptons home. (Photo: IMAGEnation.tv)

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  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
  • The 18th Annual Hamptons Doc Fest screened 33 films over eight days. A local favorite, the festival featured gripping documentary films alongside workshops for budding filmmakers.⁠
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsdocfest #film #documentaries #docs #s
  • On Saturday, December 13th, Heart of the Hamptons held its highly anticipated 22nd Annual Polar Bear Plunge at the famous Cooper’s Beach in Southampton. Nearly 300 participants cheered along with the countdown before plunging into the Atlantic Ocean.⁠
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Some sported Santa hats, Santa overalls, team shirts, and of course, this year’s iconic Polar Bear Plunge cap or beanie. The plunge drew a crowd of over 600 people and raised over $350,000. ⁠
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Heart of the Hamptons’ Executive Director Molly Bishop said, “The feeling of support and togetherness was so appreciated by the staff and volunteers at HOH. We’ve had a challenging year adjusting to the increased need for our help, and knowing we have this type of support behind us means everything! Thank you to everyone who came out!” ⁠
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📸: Ron Esposito & Hamptons.com⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptons #polarbearplunge #southampton #heartofthehamptons
  • 🎄 This Weekend in the Hamptons 🎶✨⁠
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🎷 Hamptons JazzFest Presents: NYC Spirits⁠
📅 Fri, Dec 19 | ⏰ 6:30–9pm⁠
📍 Masonic Temple, Sag Harbor⁠
An evening of world-class jazz⁠
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🎻 Candlelight: Christmas Carols on Strings⁠
📅 Sat, Dec 20 | ⏰ 6–7pm⁠
📍 Guild Hall, East Hampton⁠
A magical concert where music and visuals meet⁠
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🍷 Winter Wonderland at Wölffer Estate Vineyard⁠
📅 Sun, Dec 21 | ⏰ 11am–2pm⁠
📍 Sagaponack⁠
Festive drinks, cozy firepits & family fun⁠
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🕎 Pop-Up Chanukah: Eitan Levine⁠
📅 Sun, Dec 21 | ⏰ 5–7pm⁠
📍 Guild Hall, East Hampton⁠
Comedy, community & a menorah lighting⁠
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🚂 The Polar Express⁠
📅 Sat, Dec 20 – Sun, Dec 21⁠
📍 Southampton Playhouse⁠
A holiday classic on the big screen⁠
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❄️ Igloos by the Sea at Gurney’s⁠
📅 Fri, Dec 19 – Mon, Dec 20 | ⏰ 5pm & 7pm⁠
📍 Montauk⁠
Heated oceanfront igloos with festive bites & cocktails⁠
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📚 Light, Sand and Sea Book Signing⁠
📅 Sat, Dec 20 | ⏰ 5–8pm⁠
📍 Baker House 1650, East Hampton⁠
A Hamptons-centered book celebrating local artists⁠
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🎶 Consonance Music Ensemble at Marders⁠
📅 Sat, Dec 20 | ⏰ 1–3pm⁠
📍 Bridgehampton⁠
Holiday shopping with live music⁠
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👉 Click the link in bio for more events⁠
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#hamptons #guildhall #holidays #hanukkah #booksigning igloos livemusic winterwonderland wolffer
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