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Hamptons.com
January 15, 2013

Location And Pricing Close The Deal Says Hamptons Real Estate Pro Mala Sander

Nicole B. Brewerby Nicole B. Brewer
in Real Estate
Home Real Estate

Mala Sander, Corcoran Group Senior Vice President/Associate Broker. (Courtesy Photo: The Corcoran Group)

“I think as long as the Hamptons retain their natural character and NYC is less than two hours away, the East End will always be a golden investment,” says Mala Sander, Corcoran Group Senior Vice President/Associate Broker. Real estate was a “natural fit” for Sander who spent a career in sales and marketing prior to moving full-time to the Hamptons in 2000 with her husband. A view of Noyac Bay from her North Haven home is a calming backdrop for the customer service pro as she prepares for appointments throughout the East End.

If “location” is the first rule in real estate, what is the second?
MS: Location, followed by location again. There is no substitute! You can always change the house but you can’t change the location!

What is your forecast for the spring/summer real estate season in the Hamptons/North Fork?
MS: It’s been a very active market that didn’t slow down even during the holidays. Granted there was some “fiscal cliff” push and a fear of upcoming cap gains taxes, but there was a lot of activity even independent of those uncertainties. Now that we’re into the new year it remains very busy, with buyers and renters on the hunt for summer 2013 occupancy. Prices are still low, interest rates remain incredibly low, and there’s a healthy amount of inventory. That bodes well all around.

What are the emerging trends in architecture?
MS: Clean, modern lines are the hot trend right now. Less formality, more public spaces in the home, and rooms that blend the indoors with the outside are very much in demand.

A big kitchen is the heart of the home. (Photo: IMAGEnation.tv)


How have buyers/sellers changed over the past two years?
MS: Everyone is much more tech savvy, and therefore more market savvy. It actually makes for a better market environment. Educated buyers and sellers know how – and when – to make a deal.

A parlor with a view. (Photo: IMAGEnation.tv)


What is an easy way to increase the value of a property?
MS: Believe it or not, pricing it right is one way to get the highest price for a property. That’s one way. Beyond that, make sure any outstanding repairs are done, paint is fresh, entryways are welcoming, windows are clean, and that the house looks and smells fresh & clean. Get rid of the clutter. Clean out closets. Upgrade kitchen appliances if you can, that will get a lot of bang for the buck. Spruce up landscaping. Update your furnishings and window coverings, making sure they’re properly sized for the house.

Master suite with plenty of light. (Photo: IMAGEnation.tv)


Tell us about one of your favorite listings on the market right now.
MS: I don’t have a favorite, but my newest listing is a renovated, hundred-year-old manor house in North Haven. It’s on 2 acres and has views of Sag Harbor Bay. The house is very special, click here to check it out.

A large 18 x 50 pool and entertaining space is a necessity with a Hamptons home. (Photo: IMAGEnation.tv)

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How To Get Lena Dunham’s Golden Globe Natural Make-Up Look

How To Get Lena Dunham's Golden Globe Natural Make-Up Look

  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
  • The 18th Annual Hamptons Doc Fest screened 33 films over eight days. A local favorite, the festival featured gripping documentary films alongside workshops for budding filmmakers.⁠
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsdocfest #film #documentaries #docs #s
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