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Hamptons.com
April 30, 2015

The Dirty Little Secret Of Hamptons Real Estate

Sponsored Guest Post by Gary R. DePersiaby Sponsored Guest Post by Gary R. DePersia
in Real Estate
Home Real Estate

For years, prices of properties South of the Highway (SOH) have dominated the Hamptons real estate market. But, you might be shocked to find out that a trend is emerging North of the Highway (NOH).

The Times, They Are A-Changin’

Gin Lane, Meadow Lane, Lily Pond Lane, Further Lane… Just some of the fabled byways that would evoke visions of exclusive estates and pricey real estate in the minds of buyers with their real estate brokers salivating at the thought of the sizeable commissions to come. From Southampton to Amagansett, the affluent buyer and their fortunate brokers would jockey for the best properties on the ocean, bays, ponds, farm fields and villages that define the exclusive areas south of 27 (SOH). However Montauk Highway, our Mason-Dixon line, is starting to find itself besieged as less familiar roads with names such as Scuttle Hole, Day Lily, Robertson, Ferry, Deerfield and Hayground gain prominence. Indeed there is a large and growing number of buyers in the know who have discovered the many benefits and attractions of being North of the Highway.

Money, Money, Money

For years, one of the primary reasons to buy north was money. Houses and land were simply less expensive once you crossed “the Highway.” But look at these numbers… $36 million on Ferry Road, $20+ million on Day Lily Lane, $12.5 million on Cedar Street, and $9.75 million on Main Street in Sag Harbor. Those are just some of my significant NOH trades over the last decade. Suddenly “those” people who would buy North of the Highway have turned into “the” people savvy enough to pioneer the changing landscape of the Hamptons. Certainly with the resources to purchase wherever they wanted, the buyers on the streets above opted for special properties in unique locations. And the trend is bound to continue. In North Haven alone, there are four listings over $20 million, while from Southampton to Montauk, the landscape NOH is littered with other pricey properties for sale that are garnering significant attention. Still, the buyer unconcerned with proximity to the beach is finding tremendous opportunities and superlative values at prices far below its SOH counterparts. Hard pressed to find newly constructed, two acres estates with tennis South of the Highway for much less than $15 million, buyers are discovering that from Southampton to Bridgehampton, there are a variety of options available from just over $4 million to under $10 million. Looking for a nice, new house on an acre SOH for under $5 million? Don’t look on Parsonage, Hedges or Daniels Lanes in Sagaponack. Nor should you look on Ocean Road, Lily Pond or Further Lane where the starting prices are bound to be over $7 million. But, merely cross over to the other side, and options abound for new construction well below for what you could find for the same house SOH.

I Love Rock & Roll

And, rockers seem to love North of the Highway too. Mr Margaritaville, The Piano Man, Sir Paul and the Material Girl all call NOH home. Media darlings Matt Lauer, Christie Brinkley, and Alec Baldwin, as well as former Mayors Rudy Giuliani and Michael Bloombrg hang their hats well north of 27. Prominent people from all walks of life have discovered the open fields, the wooded seclusion and the broad bay fronts that define the many different areas NOH. Play golf? With the exception of the Maidstone, every 18-hole golf course IS North of the Highway, from the historic Shinnecock in Southampton to the tony East Hampton Golf course bordering the Springs and all the way to the very good and public Montauk Downs. Many Hamptonites actually plan their purchases so that the only long driving they do is from the tee.

Build It and They Will Come

When he started building on 14 Hills Court and the very northern reaches of Deerfield Road in the mid ’90s, Joe Farrell could not have imagined that only 20 years later he would be offering and selling houses from $8 million to nearly $10 million on the farm fields of Bridgehampton North. But that’s exactly what he is doing. Having just sold the first of five houses he is building on 2 acre lots with tennis within the fabled Two Trees Farm, Farrell has embraced NOH with renewed vigor offering numerous options from $3 million and up, setting the stage for other builders and developers to capitalize on the need for great, new construction at prices that could not be achieved south of 27. Want something with tennis at a price? I represent 5 houses from a variety of builders ready to go right now from just under $5 million to $6.5 million, several bordering open reserve. You’re not finding that on the other side of 27. Call me and let me show you.

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SoulCycle Expands To “The End” With Fourth Hamptons Studio

SoulCycle Expands To "The End" With Fourth Hamptons Studio

  • Palm Tree Music Festival, the ultimate Hamptons party, returns for its sixth edition on Saturday, June 27th at the Shinnecock Reservation in Southampton. Known for blending world-class music with laid-back luxury,  the one‑day festival once again brings together an electric lineup and an atmosphere that captures summer at its absolute best. This year’s lineup includes headlining performances by Palm Tree Crew Co-Founder Kygo, The Chainsmokers, and Disco Lines, alongside additional sets by It’s Murph, Xandra, Will Sass, and Brooke Brazelton.⁠
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“The Hamptons has always been at the heart of the Palm Tree Music Festival story,” said Palm Tree Crew Co-Founder Myles Shear. “The energy from the fans and the local community makes this show truly special. We’re thrilled to return for our sixth year and have a lot in store to take this experience to new heights for another unforgettable celebration.”⁠
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The Hamptons return follows a milestone year for Palm Tree Crew. After a sold‑out fifth Hamptons edition, the brand expanded globally with debut festivals in St. Tropez and Sardinia, new U.S. destinations in Montecito and Napa Valley, and the announcement of its first Asia festival in Singapore set for April 2026. @palmtreefestival⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#palmtreemusicfestival #hamptons #southampton #kygo
  • 💘 Valentine’s Weekend in the Hamptons 💘⁠
⁠
🎨 Take Flight Art Show⁠
📅 Friday, February 13, 2026⁠
📍 Java Nations, 112 Maple Ln, Bridgehampton⁠
View local art by local artists while sipping Java Nation’s decadent coffee.⁠
⁠
🎬 A Special Screening of The Princess Bride⁠
📅 Saturday, February 14, 2026⁠
⏰ 7PM–8:40PM⁠
📍 Guild Hall, 158 Main St, East Hampton⁠
End the perfect Valentine’s Day with a special screening of this beloved classic.⁠
⁠
🦭 Seal Cruise in Southampton⁠
📅 Sunday, February 15, 2026⁠
⏰ 12PM–2PM⁠
📍 Stony Brook Marine Station, 8 Little Neck Rd, Southampton⁠
Join a Coastal Research and Education Society of Long Island scientist for a 2-hour expedition focused on seals in Shinnecock Bay.⁠
⁠
🎶 Latin-Inspired Dinner & Live Music at The Clubhouse Hamptons⁠
📅 Friday, February 14, 2026⁠
⏰ 7PM–10PM⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton⁠
Enjoy a $40 prix-fixe dinner with live band Conjunto La Herencia. At 10PM, dance the night away with Nick Corredor and Smith Jozy at the DJ booth.⁠
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💌 Dear Jack, Dear Louise⁠
📅 February 13–15, 2026⁠
⏰ 2PM & 7PM⁠
📍 Southampton Arts Center, 25 Jobs Lane, Southampton⁠
The perfect gift for your loved one—experience a moving WWII love story.⁠
⁠
🍷 Valentine’s Sip & Paint at Wölffer⁠
📅 Sunday, February 15, 2026⁠
⏰ 3PM⁠
📍 Wölffer Estate, 139 Sagg Rd, Sagaponack⁠
Create your own Valentine’s Day card and enjoy a complimentary glass of Rosé.⁠
⁠
🥾 Amsterdam State Park Hike⁠
📅 Saturday, February 14, 2026⁠
⏰ 10AM–11:30AM⁠
📍 Montauk Point State Blvd (Route 27), turn right at the Amsterdam sign (across from Deep Hollow Ranch)⁠
Explore Amsterdam State Park with a short, scenic hike.⁠
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✨ Tag your Valentine (or your weekend crew) and make plans!⁠
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#valentinesday #hamptons #weekend #wine #rosé
  • This past month, @thequoguewildliferefuge held their annual Light The Night Winter Walk. People braved the cold and enjoyed a relaxing illuminated walk and warmed up  with @hamptoncoffee hot chocolate. The refuge also invited people to explore their Ice Harvesting exhibit. #quoguewildliferefuge #nightwalk #quogue #lightthenight #winter
  • ⁠
We’re all bombarded with New Year, New Me posts on Instagram and TikTok as health takes center stage in everyone’s 2026 goals. Many choose to participate in “Dry January,” a challenge that encourages participants to take a break from alcohol. Non-alcoholic alternatives are also a great option for those who want to join the bar crawl without the stigma of holding a water bottle. With help from our friends at Kidd Squid Brewery, we sampled a variety of options at their tasting room in Sag Harbor. Here are our top picks.⁠
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1. Wölffer Estate: Spring in a Bottle Rose⁠
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You can’t go anywhere in the Hamptons without grabbing a glass of Wolffer’s iconic Rosé. Don’t fret! You can still enjoy the iconic, vibrant, fruity taste with their non-alcoholic version. ⁠
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Tasting notes: It’s no surprise that it is a favorite in The Hamptons. The lack of alcohol doesn’t affect the rich, elegant rose, peach, and apple notes. This is a delicious, fresh, sparkling rosé.⁠
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2. Hedlum⁠
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Is a locally owned company that produces crispy non-alcoholic beers that perfectly mirror their alcoholic counterparts. I tried their Easy Down Lager, and it was perfect!⁠
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Tasting notes: It pours out like a beer with a nice frothy top layer. It is crisp and smooth and reminds me of a Sapporo.⁠
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3. Aplós⁠
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Another locally owned company that produces non-alcoholic drinks crafted by award-winning mixologists. I fell in love with their credo, “Life should be sipped slowly.” I tried their Chili Margarita and loved the sparkling citrus notes with a bit of a kick. It’s infused with adaptogens and nootropics, which are thought to reduce stress, elevate your mood, and overall just deliver that perfect chill for any social setting.⁠
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Tasting notes: Crisp and tangy, with very strong citrus notes, this reminded me of kombucha. It was very refreshing.⁠
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#dryjanuary #nonalcoholic #aplos  #hedlum #springinabottle
  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
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