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Hamptons.com
May 28, 2015

All The World’s A Stage: Hamptons Top Broker Discusses Staging

Sponsored Guest Post by Gary R. DePersiaby Sponsored Guest Post by Gary R. DePersia
in Real Estate
Home Real Estate

In the Beginning… In the deepening real estate darkness of 2008, my wife and I had the questionable good fortune of having a 5,000 SF, 6 bedroom spec house on 2+ acres coming to market at $4.295M in Amagansett North. Even in early 2008, it was evident that the Hamptons landscape was about to go through a challenging transition. With a good chunk of capital tied up, we were naturally concerned with how long we would need to hold the house before it found a buyer. We made the decision to furnish the house and actually move into it while we marketed the property. In February of that year, we enlisted the help of the very talented Celerie Kemble, who in short order, put together a great interior design plan. By the early summer, having found a renter for our own house, we moved into a now fully furnished house on Canvasback Lane and on July 15th of that year officially began the process of finding our ultimate buyer.

Stage Right: The staging of houses both old and new was certainly not a novel concept. Tired, well lived in houses had been for years the beneficiaries of freshening up where sellers either hired a designer to reinvigorate the interiors or tried it themselves. But as new construction took hold in the Hamptons, a number of savvy builders began to stage their projects. Some of these spec houses would get a partial furnishing with the first floor commonly getting the most furniture and accessories along with maybe the master upstairs. Other developers would furnish the entire house from the window and wall treatments, to the carpeting and right down to the audiovisual systems. And, why not? There are some significant benefits to furnishing a house. Let’s take a look.

Photography: It began to dawn on spec builders that with 80 percent or more of buyers beginning their search on the internet that big, empty boxy rooms did not play well online or even on the brochures that realtors would ultimately hand out to their colleagues and potential buyers. But once furnished, these same rooms would now come alive online and give a potential buyer ample reason to contact their broker find out more. Print advertising similarly benefits as both common rooms and bedrooms as well as outdoor spaces begin to jump off the page with beautifully staged spaces.

Showings: It doesn’t take a broker long to see the difference in the reaction of buyers when they walk into an empty house, as opposed to a furnished spec house. Immediately, in the furnished house, the buyer begins to understand the spatial relationships of the various spaces and can imagine living in and using the house themselves. Sometimes they will actually sit in various rooms while they talk amongst themselves or with the brokers. This is a very powerful dynamic. With so many houses being shown in the dead of winter, a buyer gets a much warmer feeling walking through furnished new construction.

The Rental Option: And what’s wrong with generating some income from a well-furnished spec house until it finds its buyer? This is exactly what we are doing with a 9,000 SF, 3-acre estate with tennis that has been exquisitely furnished on Bridgehampton’s iconic Ocean Road.

Have Furniture Will Travel… or Not: And when the house sells what happens to the furnishings? Very often the buyer will actually want to buy some or all of the furnishings just like in a resale. With so many houses selling close to the summer it makes it very easy for a buyer to merely purchase the furnishings and begin using the house immediately, filling in or switching out later on where needed. And if you are a prolific builder with multiple projects underway then you can easily pack it up and move it to the next project. I recently found a buyer for one of my own listings of a mostly furnished house in Water Mill South for M & M Custom Homes. The buyer had their own furniture so M & M merely moved the furnishings North of the Highway to their nearly complete project there. Now ready for photography and showings, the mostly furnished 948 Deerfield Road looks sensational and at no additional cost to the developer. Mega builder Joe Farrell has enthusiastically embraced staging and with so many houses underway, actually has a warehouse from which he pulls unsold furnishings for various projects. And if you are the very talented designer/developer James Michael Howard, you actually fully furnish the house from the custom carpets to the window and wall treatments, right down to the bedding, wall art, and table top objects, to offer the ultimate in furnished houses, where a buyer could move in with only their toothbrush and clothes, and live in a house that might have been outfitted for the most discerning of high end buyers.

In the End… So I’m sure you’re dying to know what happened to our little furnished endeavor in Amagansett? Well, by October we found our buyer at slightly less than ask. As it turns out, they wanted all the furnishings too at 85 cents on the dollar cementing in my mind forever the value of the furnished spec house. If this is something that appeals to you, call me today. I have several available that you could move in to and use immediately.

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Chatterbox: Do You Know Which Momager Was Denied Entrance To A New Hamptons Hotspot Over Memorial Day Weekend?

Chatterbox: Do You Know Which Momager Was Denied Entrance To A New Hamptons Hotspot Over Memorial Day Weekend?

  • 7 Lee Lane, Wainscott, NY 11975⁠
Saunders Exclusive: $8,875,000⁠
@hamptonsrealestate⁠
@vinceinthehamptons⁠
@paramountdevelopmentgroup⁠
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Ready for immediate occupancy and fully furnished. Stunning new construction from renowned Hamptons Paramount Development Group, South of the Highway in Wainscott.⁠
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Sited on a flag lot off the end of a cul-de-sac and surrounded by scenic easement, this brand-new home has 7,366 +/- sq. ft. of living space on 3 levels with 7 bedrooms, 7.5 baths, an attached 2-car garage, and heated saltwater pool with an optional pool house.⁠
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Seamless luxury inside and out is woven together for enviable entertaining and everyday, effortless comfort. Interiors are bright and inviting, filled with natural light throughout the contemporary open-concept floorplan.⁠
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The elevated primary suite has its own private balcony and a luxe bath. Additional bedrooms are spacious and comfortable, sure to impress your friends and guests.⁠
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Ready for everyday luxury living, the finished lower level includes a home gym, 2 bedrooms, a full bath, a recreation room, and sauna.⁠
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Easy indoor-outdoor living awaits as you dine al fresco in the backyard with an outdoor kitchen, lounge in the sun by the 20’x40′ heated, saltwater pool and wash off after a day at the beach with an outdoor shower.⁠
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Positioned perfectly just off the iconic Georgica Pond and surrounding estates, plus the world-class ocean beaches and the countless charms of Wainscott Village.⁠
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#newconstruction #hamptons #luxuryrealestate #wainscott #hamptonsrealestate
  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sunsettheater #hamptons #westhamptonbeach #movies #film
  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
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Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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#hamptons #thehub #fashion #recreation #bridgehampton
  • Check out the Top Hamptons Events This Weekend!⁠
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
🕓 5pm
📍 Kidd Squid Brewery, 11 Spring St, Sag Harbor, NY⁠
⁠
Join us as we toast to conservation! 🌊🍺 Proceeds support marine restoration through @ccemarine Back to the Bays Initiative.⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🎶 Sunset Serenades: A Hamptons Summer Celebration⁠
📅 Fri, May 30th -31st
🕖 7pm⁠
📍 Various Hamptons Venues⁠
⁠
An intimate concert featuring TH·FM’s Salon Orchestra, soprano Greer Lyle & more — conducted by Logan Souther. 🌅🎻⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🏆 Celebrate Local Legends: Howard & Kenny Wood⁠
📅 Fri, May 30, 2025⁠
🕔 5pm⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton, NY⁠
⁠
Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🍍 Talkhouse Encore Launch Party⁠
📅 Sat, May 31, 2025⁠
🕒 3pm – 6pm⁠
📍 The Stephen Talkhouse, Amagansett, NY⁠
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FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🧱 CMEE’s 8th Annual Block Party⁠
📅 Sat, May 31, 2025⁠
🕙 10am – 12pm⁠
📍 CMEE, Bridgehampton, NY⁠
⁠
A FREE morning of crafts, rockets, chalk art & summer camp samplings! 👧🧒🎨⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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😂 Saturday Night Comedy at Sticks X Stones⁠
📅 Sat, May 31, 2025⁠
🕗 8pm⁠
📍 Sticks and Stones Comedy Club, Southampton, NY⁠
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NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
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🔗 [Click Link in Bio for Event Info]⁠
⁠
🎬 Sunset Theater: Karate Kid: Legends⁠
📅 Opens Fri, May 30, 2025⁠
🕐 Various Times⁠
📍 Sunset Theater, Westhampton Beach, NY⁠
⁠
Don’t miss the latest chapter in the Karate Kid saga! 🥋⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🍰 Afternoon Tea at The Baker House 1650⁠
📅 Sun, June 1, 2025⁠
🕝 1:30pm – 4pm⁠
📍 181 Main St, East Hampton, NY⁠
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Enjoy champagne, sweets & elegant tea service in a historic setting. ☕🍾⁠
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🔗 [Click Link in Bio for Event Info]⁠
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Check out more events at Hamptons.com⁠
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#hamptons #weekend⁠
  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
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Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
  • NAMIRO made its Southampton debut in style on May 17 with a ribbon-cutting ceremony and VIP cocktail preview, joined by Mayor Manger. Guests enjoyed signature bites and high-energy vibes at this invite-only event.⁠
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Conceptualized by music and hospitality heavyweights, NAMIRO Sushi is more than a restaurant—it’s where sleek design, elevated Asian cuisine, and nightly celebration collide. Located at 76C Jobs Lane in Southampton, NAMIRO opened its doors to the public on May 21 and is open seven days a week, year-round.⁠
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📸: Rob Rich/SocietyAllure.com ©2025 ⁠
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Check out the gallery at Hamptons.com (Link in Bio)⁠
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#namirosushi #hamptons #southampton ⁠
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