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Hamptons.com
June 12, 2022

Sixty-Something: The Surf Lodge Story

T.J. Clementeby T.J. Clemente
in Community, Trending
Home Community

There wasn’t always a Surf Lodge in Montauk. In fact, when it opened Memorial Day weekend in 2007, featuring Ziggy Marley, it caused quite a stir. I was living in Montauk in 2007 and watched the place get redesigned. Rumors were all over town about the amount of money being spent by big NYC nightclub owners spending millions and buying into Montauk’s night scene. 

 

I was actually assigned by then Montauk Pioneer Editor-in-chief David Rattiner, to “check it out, find out what it is going to be.” At that time who knew? Before going there, I spoke with then Gurney’s CEO Paul Monte, who ran the “Lakeside Inn,” at the Surf Lodge location for years. He said he really didn’t know what it was going to be.

 

It opened on Memorial Day weekend in 2007 and all Montauk had to go take a peek. Most did not like what they saw. It was change. Later that month I attended a “Concerned Citizens of Montauk,” gathering in which the owner of a local Italian restaurant actually said, “The Surf Lodge is taking 300 settings from us all every Saturday night! Something has to be done.” Thus started the local EH Town guidance via enforcement of the occupancy. 

 

The Surf Lodge’s very first season the Fire Marshall was sent to close down the Surf Lodge for “over occupancy”. I was proud of my published photo of the then Fire Marshall and the Surf Lodge ownership that night. Everyone was standing at the front doors as the Surf Lodge was closed for over occupancy. It was civil, except for the disappointed folks denied entrance.

 

Then the Montauk locals went wild about the parking up and down Edgemere which was overwhelming. Everyone on the east end came to take a peep. I made it into the Surf Lodge on the next evening of opening Memorial weekend, a Sunday night.

 

That Sunday night, Montauk legend Carl Darenburg, whose family still to this day owns the Montauk Marine Basin, said to me, “Come on let’s go take a look.” We walked a short distance from a place then called the “Harbor Inn,” where we attending “Big Rich,” Karaoke. Carl was literally dancing with the crowd in the center of the indoor bar less than one minute after we entered. It was loud, but I remember him saying, “This place is great!”

 

Not everyone in Montauk agreed with Carl. Wonderful Lola Snow, who owned Lola’s Tattoos said, “The Surf Lodge is ruining Montauk.” That phrase was the mantra of the locals. Through the years, even while hosting Montauk Chamber of Commerce gatherings, Surf Lodge owner Jayma Cardoso has had some tough battles. One I interviewed her for was for the “live music,” crisis.

 

In an interview with me she said, “The State Liquor Authority has given us notice that we, as a restaurant, are no longer allowed to have live music performances with the current permitting. For the past nine years (as long as the Surf Lodge has been open) we’ve been allowed to have live bands perform, so this was unexpected news. Once this happened, we started the process of filing so that we would have the necessary license.”

 

Eventually the correct permits were attained and the likes of Jimmy Buffett, Willie Nelson and of course the Summer weekly Wednesday nights with the “Nancy Atlas Project,” have all played there to adoring crowds.

 

Now there are shuttles to alleviate the parking issues, security to keep track of occupancy along with EH Town noise regulations and curfews. Then in 2020 came the Covid-19 nightmare. Now thankfully the Surf Lodge is up and safely running for 2022. What once was change is now establishment.

 

Over the years the national press loves to mention worldwide celebrities who frequent or just visit the Surf Lodge. Folks from Leonardo DiCaprio to Justin Bieber and his wife Hailey Baldwin Bieber.

 

On a most personal level I took the woman who is now my wife there back in 2009. I believe it was the first time we ever danced together. It was quite an experience. She is a former belly dancer champion. It was a great night and even better marriage.

 

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Southampton Rose Society’s 45th Annual Show a Great Success

Southampton Rose Society's 45th Annual Show a Great Success

  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
  • The 18th Annual Hamptons Doc Fest screened 33 films over eight days. A local favorite, the festival featured gripping documentary films alongside workshops for budding filmmakers.⁠
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsdocfest #film #documentaries #docs #s
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