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Hamptons.com
September 24, 2018

Artist James Goldcrown Creates Love Heart Artwork For Elizabeth Arden Collaboration

Sydney A. Braatby Sydney A. Braat
in Arts
Home Arts

Famed artist, James Goldcrown, has partnered with Elizabeth Arden to create a limited edition collection, Love Heals x Eight Hour Collection with Goldcrown’s iconic #lovewall artwork featured on the collection’s packaging. The artist created a mural installation at Macy’s Herald Square on Friday, September 21 and proceeds from the installation will be donated to charity.

Goldcrown was born in West London and is a self-taught artists/photographer now based in New York and Los Angeles. The world-wide phenomena left school at 17-years-old to work in a South London darkroom which led to his career as a fashion photographer. Following these pursuits, Goldcrown took a hiatus in London and went to Africa to make the documentary To Die No More which highlighted the AIDS/HIV epidemic. In 2007, Goldcrown moved to New York, a creative capitol of the world. By 2015, he had his first show at Miami Art Basel where his work sold out in just two hours. Today, Goldcrown’s work can be seen around the United States in New York, California, Texas, Miami, Chicago, and internationally in Japan, South Korea, China, and Brazil.

We spoke with Goldcrown moments before he created his #LoveWall mural outside Macy’s at Herald Square to learn more about his career and what this collaboration means to him:

Can you speak a bit about the beginning of your career and how all of this got started?

JG: My career started in New York around 2009. I was a street vendor selling art. A friend of mine and I saved enough money to get a trailer and we’d go around with our artwork, set up in the Upper West Side. Later, I got my own studio in SoHo. This pizza place asked me to do a mural for them in February around Valentine’s Day. I’d been doing Love Hearts for quite a while and it never really struck me that I should do it for a mural. It seemed too obvious to me, but all my friends encouraged me to do it. At that time, this hadn’t gone viral. Then, sure enough, February came and I hadn’t planned anything, so I did the Love Hearts. A lady called Eva Chen from Facebook was the first person with the most followers who posted it. It went viral, so thank you Eva!

What’s a place that you’d love to do a mural?

JG: New York is always a lot of fun because it’s always so chaotic. I have a lot of work around the world. I live in L.A. and murals never get vandalized there. It’s a different kind of place, but when you come to New York, murals don’t have a long lifespan. There’s something weirdly fun about that. That’s why I love New York. It’s unpredictable, there’s so much hustle and bustle, and it’s the birth place for my journey.

Why are you excited to partner with Elizabeth Arden?

JG: Elizabeth Arden is an important part of my upbringing because my mum would always wear the Eight Hour cream. I’m working with a brand that I’ve known most of my life. Growing up in England, we didn’t have Macy’s, but Elizabeth Arden was always there. It’s a nostalgic campaign for me.

To learn more, visit www.elizabetharden.com.

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LOCAL EVENTS

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Family Farm Feeding at The Green School

June 7 @ 10:00 AM - June 7 @ 12:00 PM
287 Merchants Path, Sagaponack, NY 11962
07
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21
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Hamptons Sculpture SIGHTS

June 7 @ 11:00 AM - June 21 @ 04:30 AM
Southampton Arts Center & The Bridgegardens
07
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Mini-Whale Making Workshop with UpSculpt

June 7 @ 12:00 PM - June 7 @ 04:00 PM
2539 Montauk Highway, Bridgehampton, NY 11932
07
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07
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Amalfi’s Waterfront Party Series

June 7 @ 03:00 PM - June 7 @ 10:00 PM
Amalfi, 32 Lighthouse Rd, Hampton Bays, NY
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Decorators-Designers-Dealers (D-D-D) Sale and Auction Benefit Gala

June 7 @ 04:00 PM - June 7 @ 07:30 PM
36 Barkers Island Road, Southampton
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INTERVIEW: Hilaria Baldwin On Found Moment Workouts, Social Media, The Baldwin's Ideal Hamptons Outings, And More

  • So many fun events this weekend! ⁠
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Check out the top Hamptons events this weekend!⁠
⁠
🎸 22nd Annual Battle of the Bands⁠
📅 Friday, June 6 | 8PM–11:30PM⁠
📍 Ponquogue Beach, 280 Dune Rd, Hampton Bays⁠
🎶 Five local high school bands compete for great prizes!⁠
📸 Photo: Rob Rich/SocietyAllure.com ©2024⁠
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🛋️ Decorators-Designers-Dealers (D-D-D) Sale & Auction Benefit Gala⁠
📅 Saturday, June 7 | 4PM⁠
📍 36 Barkers Island Rd, Southampton⁠
✨ Silent & wine auctions + high-end home furnishings amid a summer cocktail party.⁠
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🎨 Magical Thinking Exhibition⁠
📅 Saturday, June 7 | 6PM⁠
📍 Keyes Art, 45 Main St, Sag Harbor⁠
🌌 A stunning show exploring the extraordinary through realism.⁠
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🌅 Second Annual Sunset Soirée for Brain Cancer⁠
📅 Saturday, June 7 | 5PM–9PM⁠
📍 Private Estate, East Hampton⁠
💜 Enjoy sunset views and raise awareness for an important cause.⁠
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🐋 Mini-Whale Workshop with UpSculpt⁠
📅 Saturday, June 7 | 12PM–4PM⁠
📍 Bridgehampton Museum, 2539 Montauk Hwy⁠
♻️ Transform marine debris into art while learning about conservation and local history.⁠
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🎧 Amalfi’s Waterfront Party Series⁠
📅 Saturday, June 7 | 3PM–10PM⁠
📍 Amalfi, 32 Lighthouse Rd, Hampton Bays⁠
🍸 Food, cocktails, and DJ sets with a waterfront view.⁠
⁠
🎬 Tony Gilroy In Conversation⁠
📅 Sunday, June 8 | 2PM⁠
📍 Southampton Playhouse, 43 Hill St⁠
🎥 A deep dive into the filmmaker’s suspenseful storytelling—including Andor.⁠
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💃 Gipsy Kings Live at Canoe Place⁠
📅 Sunday, June 8 | 7PM⁠
📍 Canoe Place Inn, 239 E Montauk Hwy, Hampton Bays⁠
🎶 End your weekend with legendary music and energy!⁠
⁠
🌟 Tony Awards Screening & Red Carpet at Guild Hall⁠
📅 Sunday, June 8 | 8PM⁠
📍 Guild Hall, 158 Main St, East Hampton⁠
🎭 Watch the 78th Tony Awards LIVE from Radio City in red carpet style!⁠
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#hamptonsevents #battleofthebands #tonyawards #eastendart #hamptonssummer2025 #livemusic #artexhibition #fundraiserevent #guildhall #canoeplace #sagharbor #easthampton #southampton #hamptonbays
  • 7 Lee Lane, Wainscott, NY 11975⁠
Saunders Exclusive: $8,875,000⁠
@hamptonsrealestate⁠
@vinceinthehamptons⁠
@paramountdevelopmentgroup⁠
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Ready for immediate occupancy and fully furnished. Stunning new construction from renowned Hamptons Paramount Development Group, South of the Highway in Wainscott.⁠
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Sited on a flag lot off the end of a cul-de-sac and surrounded by scenic easement, this brand-new home has 7,366 +/- sq. ft. of living space on 3 levels with 7 bedrooms, 7.5 baths, an attached 2-car garage, and heated saltwater pool with an optional pool house.⁠
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Seamless luxury inside and out is woven together for enviable entertaining and everyday, effortless comfort. Interiors are bright and inviting, filled with natural light throughout the contemporary open-concept floorplan.⁠
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The elevated primary suite has its own private balcony and a luxe bath. Additional bedrooms are spacious and comfortable, sure to impress your friends and guests.⁠
⁠
Ready for everyday luxury living, the finished lower level includes a home gym, 2 bedrooms, a full bath, a recreation room, and sauna.⁠
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Easy indoor-outdoor living awaits as you dine al fresco in the backyard with an outdoor kitchen, lounge in the sun by the 20’x40′ heated, saltwater pool and wash off after a day at the beach with an outdoor shower.⁠
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Positioned perfectly just off the iconic Georgica Pond and surrounding estates, plus the world-class ocean beaches and the countless charms of Wainscott Village.⁠
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#newconstruction #hamptons #luxuryrealestate #wainscott #hamptonsrealestate
  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sunsettheater #hamptons #westhamptonbeach #movies #film
  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
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Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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#hamptons #thehub #fashion #recreation #bridgehampton
  • Check out the Top Hamptons Events This Weekend!⁠
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
🕓 5pm
📍 Kidd Squid Brewery, 11 Spring St, Sag Harbor, NY⁠
⁠
Join us as we toast to conservation! 🌊🍺 Proceeds support marine restoration through @ccemarine Back to the Bays Initiative.⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🎶 Sunset Serenades: A Hamptons Summer Celebration⁠
📅 Fri, May 30th -31st
🕖 7pm⁠
📍 Various Hamptons Venues⁠
⁠
An intimate concert featuring TH·FM’s Salon Orchestra, soprano Greer Lyle & more — conducted by Logan Souther. 🌅🎻⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🏆 Celebrate Local Legends: Howard & Kenny Wood⁠
📅 Fri, May 30, 2025⁠
🕔 5pm⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton, NY⁠
⁠
Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🍍 Talkhouse Encore Launch Party⁠
📅 Sat, May 31, 2025⁠
🕒 3pm – 6pm⁠
📍 The Stephen Talkhouse, Amagansett, NY⁠
⁠
FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🧱 CMEE’s 8th Annual Block Party⁠
📅 Sat, May 31, 2025⁠
🕙 10am – 12pm⁠
📍 CMEE, Bridgehampton, NY⁠
⁠
A FREE morning of crafts, rockets, chalk art & summer camp samplings! 👧🧒🎨⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
😂 Saturday Night Comedy at Sticks X Stones⁠
📅 Sat, May 31, 2025⁠
🕗 8pm⁠
📍 Sticks and Stones Comedy Club, Southampton, NY⁠
⁠
NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🎬 Sunset Theater: Karate Kid: Legends⁠
📅 Opens Fri, May 30, 2025⁠
🕐 Various Times⁠
📍 Sunset Theater, Westhampton Beach, NY⁠
⁠
Don’t miss the latest chapter in the Karate Kid saga! 🥋⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🍰 Afternoon Tea at The Baker House 1650⁠
📅 Sun, June 1, 2025⁠
🕝 1:30pm – 4pm⁠
📍 181 Main St, East Hampton, NY⁠
⁠
Enjoy champagne, sweets & elegant tea service in a historic setting. ☕🍾⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
Check out more events at Hamptons.com⁠
⁠
#hamptons #weekend⁠
  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
⁠
Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
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