If you’re going to launch your experience-focused alcohol-based brand, do it at the Talkhouse in August. GLASS, the first platform of its kind in the alcohol space, connects—and rewards—you for enjoying your favorite drinks. The launch party highlighted the connection and community that the platform is all about, plus one Hamptons-exclusive bonus you won’t want to miss.
The GLASS platform lets you level up your evenings out, offering unique rewards and exclusive experiences from your favorite alcohol brands. There is a reason the website is GLASS.FUN and not .com, this is more than a rewards program; it’s an invitation to experiences.
Living in the Hamptons, we know a thing or two about VIP events, which is a hallmark of the platform. GLASS offers more than discounted drinks and limited-edition merchandise; what’s most enticing are the exclusive access experiences with brands and celebrities. “Money-can’t-buy” experiences are a real bonus, especially here in the Hamptons.
The launch party was a Hamptons homerun on a sun-filled afternoon in Amagansett, hosting 100 influencers, media, and local friends of Talkhouse + GLASS. GLASS made a smart move in launching their platform first in the Hamptons at the storied Stephen Talkhouse. To me, Stephen Talkhouse is maybe the most social place on earth, and socializing is what GLASS is all about. While enjoying delicious cocktails and Fini Pizza, guests got a taste of the GLASS platform’s special event-related challenges and rewards.
I got signed up as soon as it launched; it’s super easy, and no download required. I definitely recommend getting in on the ground floor. Don’t you think that a platform that rewards you for loyalty will have something special for early adopters…? Only one way to find out!
GLASS members get access to some really great rewards and have a voice that goes directly to the brands they love. At Saturday’s launch, guests got to vote directly for the next Talkhouse Encore flavor! This is Democracy in action!
Shhhhh! Speaking of rewards, just between us, a few lucky GLASS members each year will have the opportunity to earn a reward to skip the line at Talkhouse! (Read that again) GLASS is like having gone to high school with the bouncer!
Founded by a veteran in the beverage space, Zoe Leavitt saw the opportunity to develop new ways for alcohol brands to connect with their fans. “Drinks are always better with friends. That’s why alcohol brands like to show groups of people drinking and laughing. Those ads are not cheap, say $75M for a 30-second ad during the Super Bowl. For that amount of money, you could send beer directly to 450,000 Super Bowl parties.”
I love what GLASS is doing. It’s great to see brands make an effort to engage with their fans in a more face-to-face, thanks-for-everything kind of way. In terms of identifying and connecting with a brand, getting courtside tickets just hits differently than reading a “relatable” tweet from the brand.
Together with Talkhouse Encore, these up-and-coming women-owned brands are shattering the glass ceiling in the alcohol space. Zoe adds, “Talkhouse Encore is an incredible partner; we love working with other women-run companies! More than that, Talkhouse Encore embodies our mission at GLASS—curating experiences and creating connections. Encore is so rooted in the Hamptons community and ubiquitous with the lifestyle here, we’re excited to amplify their outreach with Glass.”
GLASS’ current brand partners include Talkhouse Encore, Junipero Gin, Fiero Tequila (the spiciest tequila in the world), and Lyons Wine. The team is excited about new partners coming soon!