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Hamptons.com
March 26, 2026

A Day in the Life of Influencer Gracie Abercrombie

325
VIEWS
Spotlight Teamby Spotlight Team
in Spotlight Magazine
Home Spotlight Magazine

By Sydney Sadick

1pm: Gracie Abercrombie shopping

The West Palm Beach local offers content that is both aspirational and real. Equal parts Palm Beach polish and West PB energy, her rhythm captures what residents love most about life here.

 

Where are you from, and when did you move to Palm Beach?

 

I’m originally from Atlanta and moved to West Palm Beach in October 2021 for work, arriving without knowing anyone and falling into a new world!

9am: Latte to go 9 
Why did you decide to leave your corporate sales job and become a full-time influencer?

 

Leaving corporate sales was not about walking away from stability, it was about stepping toward my purpose. I saw an opportunity to turn my creativity, connection, and storytelling into a full-time career, and trusted myself enough to take that leap.

 

What do you want people to know about this magical place?

 

Palm Beach represents reinvention for me. It’s a place that invites you to slow down, notice the beauty around you, and live with intention. Through my content, I hope people feel inspired to romanticize their own lives, immerse themselves in community, and trust it’s never too late to start somewhere new.

 

There has been some discussion about the difference between life in Palm Beach versus West Palm Beach. How do you educate your viewers?

 

Palm Beach is undeniably glamorous, timeless, and more refined. It carries tradition, legacy, and a certain quiet elegance. West Palm Beach, on the other hand, feels more dynamic, with greater diversity, energy, and cultural evolution. Rather than positioning them as opposites, my content highlights how those differences complement each other and shape everyday life here.

3:30 pm: Promo event in the sunshine
How has life changed for you since becoming an influencer. Are you recognized around town?

 

Yes! It’s surreal to be recognized, but the biggest shift has been internal. I’ve become more confident, intentional, and aware of the impact storytelling can have when it’s rooted in authenticity.

 

Where in Palm Beach do you go when you want to feel grounded and calm?

 

Long walks on the Lake Trail or bike rides around the island bring me back to myself and the quiet beauty of everyday life here.

 

Your life feels both intimate and aspirational. Is there any moment from your everyday routine that defines you?

 

My mornings define me—quiet time spent in prayer, reflection, and movement. Starting the day intentionally sets the tone for everything that follows.

6pm: Making pesto with Michelin-star chef Maura Colagreca
If your personal aesthetic could be described as a moment, what would that be?

 

Golden hour captures it perfectly. After pouring into my future and personal brand during the day, this is the calm of settling in for the night, the thrill of going out with friends or heading to a fabulous event.

8pm: Mahjong and rose
Is there something you are excited to explore next?

 

Palm Beach will always be part of my story, but I’m ready to explore parts of my creative world that go beyond PB—traveling, connecting with new audiences, and growing my personal brand.

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I first noticed 55 Wickatuck Drive in Sag Harbor because the gorgeously redesigned home had a real point of view—calm, edited, and quietly specific. That is, it felt like a home, not a project. The styling is intentional without feeling staged: elevated finishes, relaxed coastal ease, a level of cohesion that shows someone cared about the home’s full experience, not just the high-impact moments.




Even after the home sold, something about the property stayed with me. Luckily for me, the real estate agent who sold the property, Sarah Doud, picks up her phone when I call (to be fair, she would probably answer your call, too). She told me the renovation and interiors were designed by STUDIOBKM and Brian K. Mims, a studio approach centered on luxury that simplifies living rather than complicating it. The spaces feel restorative, considered, and durable enough to handle real life in the Hamptons: sandy feet, wet dogs, last-minute guests, all of it.

Luxury of Restraint: Inside the Quiet Confidence of STUDIOBKM’s Aesthetic

I first noticed 55 Wickatuck Drive in Sag Harbor because the gorgeously redesigned home had a real point of view—calm, edited, and quietly specific. That is, it felt like a home, not a project. The styling is intentional without feeling staged: elevated finishes, relaxed coastal ease, a level of cohesion that shows someone cared about the home’s full experience, not just the high-impact moments.

Even after the home sold, something about the property stayed with me. Luckily for me, the real estate agent who sold the property, Sarah Doud, picks up her phone when I call (to be fair, she would probably answer your call, too). She told me the renovation and interiors were designed by STUDIOBKM and Brian K. Mims, a studio approach centered on luxury that simplifies living rather than complicating it. The spaces feel restorative, considered, and durable enough to handle real life in the Hamptons: sandy feet, wet dogs, last-minute guests, all of it.

Read more
Film and Television Line Producer and Springs resident Jonathan Shoemaker brings his talents to the East End with his theater company, The Accabonac Theater Project. Its inaugural production, This Land Is Your Land, will run January 30 through January 31 at 7pm with a 5pm show on February 1 at Hoie Hall at St. Luke’s Episcopal Church in East Hampton. The production features a trio of short plays titled “General Store,” “Baker Sale,” and “Mystery Art.”

INTERVIEW: Jonathan Shoemaker on the Accabonac Theater Project, This Land Is Your Land, and Life in Springs

Film and Television Line Producer and Springs resident Jonathan Shoemaker brings his talents to the East End with his theater company, The Accabonac Theater Project. Its inaugural production, This Land Is Your Land, will run January 30 through January 31 at 7pm with a 5pm show on February 1 at Hoie Hall at St. Luke’s Episcopal Church in East Hampton. The production features a trio of short plays titled “General Store,” “Baker Sale,” and “Mystery Art.”

Read more
When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.

Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.

From Rosé to a Lifestyle Collective: Jesse Bongiovi on Building Lily Pond Group

When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.

Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.

Read more

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Events

      East End Women Group Exhibition
      East End Women Group Exhibition
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      “Residual Light” A Group Exhibition in the John Little Barn at The Arts Center at Duck Creek
      “Residual Light” A Group Exhibition in the John Little Barn at The Arts Center at Duck Creek
      9 May 26
      East Hampton
      Solo Exhibition by Avani Patel at The Arts Center at Duck Creek
      Solo Exhibition by Avani Patel at The Arts Center at Duck Creek
      9 May 26
      East Hampton
      Plein Air Painters
      Plein Air Painters
      11 May 26
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      Levain Bakery X Caffé Panna: A Summer of Cookies and Ice Cream
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Hamptons Surf Report

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  • While there are many floral events taking place in the Hamptons, there is only one held at the renowned Wölffer Estate that sells out immediately: Share the Harvest Farm’s Floral Arranging Class.

Share The Harvest Farm is a local non-profit that believes everyone deserves access to wholesome, locally grown food. Their farm, located at 55 Long Lane in East Hampton, provides fresh vegetables to local food pantries, women’s shelters, low-income senior housing facilities, childcare centers, and more.

Guests were greeted with a glass of wine and treated to a decadent charcuterie spread, stunning flower bars, and a beautiful view of the vineyard.

The morning kicked off with remarks by Share the Harvest’s Executive Director, Meredith Arm, “I’m so grateful to Wölffer Estate for hosting us in this beautiful space, and to May Zegarelli of Ocean Fog Farm for sharing her talent and creativity with our guests. This event is especially meaningful to us, as it was the first event May and I ever did together, and four years later, it continues to bring people together in such a joyful way. We’re grateful to everyone for being here today, as proceeds from ticket sales support Share the Harvest Farm and our mission to fight food insecurity on the East End.”

@sharetheharvestfarm 
@wolfferwine 
@oceanfogfarm 

#floral #sharetheharvest #wolffer #hamptons #floralarrangement
  • Citarella’s new market in Westhampton Beach is now open! Located at 141 Montauk Highway, this market marks the fourth Hamptons location alongside East Hampton, Bridgehampton, and Southampton. ⁠
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“For years, customers in Westhampton Beach have asked for a Citarella closer to home,” said owner Joe Gurrera. “We’re glad to be part of the community—and to share our passion for great food and real quality.”⁠
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The beloved market offers Citarella’s signature offerings, including fresh seafood, hand-cut prime beef, fresh bread, chef-prepared foods, freshly baked desserts, and farm-fresh local and organic produce. ⁠
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There will also be new creations exclusive to this location, including a Westhampton tote to carry all of your favorite Citarella products home.⁠
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Citarella will be open seven days a week from 6am to 8pm. ⁠
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#citarella #westhamptonbeach #hamptons #market
  • Guild Hall held their 40th annual Academy of the Arts Achievement Awards Dinner on April 27 at the iconic Rainbow Room in New York City. The event recognizes the lifetime achievements of artists, creative professionals, and individuals who passionately support the arts.⁠
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Carl Bernstein and Katie Couric were each honored with a Lifetime Achievement Award in Media & Communications. Carl’s award was presented by Jann Wenner, while Katie’s was presented by Christie Brinkley. Arts patron, Leila Straus, was recognized with the Special Award for Leadership and Philanthropy.⁠
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Susan Stroman, Academy President, invited the newest Academy inductees in attendance to the stage and presented them with medals. Including: actor Victor Garber, artist Sarah Sze, and author Colson Whitehead. ⁠
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📸 : Photography by Dante Crichlow/BFA and Jessica Dalene for Guild Hall⁠
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View the full gallery at Hamptons.com (Link in Bio)⁠
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#guildhall #hamptons #arts #katiecouric #christiebrinkley
  • Check out the Top Hamptons Events This Weekend!

✨ Sag Saturdays
📍 Sag Harbor Village, Main Street, Sag Harbor
🕘 9AM–9PM
This special Mother’s Day weekend edition features mini facial massages at Dragon Hemp Apothecary, crafts at Kidd Squid, and plenty more to explore.

✨ Southampton History Museum’s Heritage Fair
📍 Southampton History Museum, 17 Meeting House Lane, Southampton
🕚 11AM–4PM
Celebrate America’s Semi-quincentennial with sheep shearing, animal displays, live performances, historic games, and family-friendly crafts.

✨ Bideawee’s “Paws & Petals” Spring Pet Adoption Event
📍 118 Old Country Road, Westhampton
🕚 11AM–3PM
Meet adoptable cats, dogs, kittens, and puppies—and maybe bring home a new furry family member. Plus, coffee, treats, and floral keepsakes.

✨ Fourth Annual Spring Jubilee
🕚 11AM–12:30PM
📍 Sag Harbor
Enjoy interactive exhibitions, arts & crafts, shopping at Off Main Market, and lunch from K-Pasa and Sen.

✨ The Mannix Project: 16 Women Group Exhibition
📍 Ashawagh Hall, East Hampton
🕛 Saturday: 12PM–7PM | Wine Reception: 4PM–7PM
🕦 Sunday: 11:30AM–4PM
A dynamic exhibition featuring the work of 16 women artists.

✨ Afternoon Tea in Water Mill
📍 Water Mill Community House
🕛 12PM–2PM
Join the Kiwanis Club of the Hamptons for their first annual Mother’s Day Tea, complete with a basket raffle.

✨ Annual Mother’s Day Plant & Bake Sale
📍 Evelyn Alexander Wildlife Rescue Center, Hampton Bays
🪴 Friday–Saturday | 10AM–5PM
Shop hanging baskets, herbs, vegetables, baked goods, and meet ambassador animals.

✨ South Fork Bakery Spring Benefit
📍 The Parrish Museum, Water Mill
🕓 4PM–7PM
An evening of music, bites, wines, cocktails, museum tours, and more in support of South Fork Bakery.

✨ Melodies with Michael J. Coppola
📍 The Church, Sag Harbor
🕡 6:30PM–8PM
An intimate evening of songs and stories from this talented Ross School senior.

✨ Twilight Dance Party & Bodies in Motion Art Installation
📍 Southampton Arts Center
🕖 7PM–11PM
Dance, sip, and experience the Bodies in Motion art installation.

Check out more events at Hamptons.com (Link in Bio)
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#hamptons #weekend #mothersday #benefit #party
  • For the renter seeking the soul of a private home with the ease and sophistication of a luxury boutique stay, 5 Hook Pond Lane in East Hampton Village offers a compelling Summer 2026 rental opportunity. ⁠
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Of course, it is a beautiful, luxurious home in a coveted location, but a genuinely rare lifestyle proposition: the privacy of a stand-alone home paired with the polished, high-touch service of neighboring boutique hotel icon The Hedges. ⁠
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Exclusively represented by lifelong local, Sarah Minardi of Saunders & Associates says, “The Hedges has been part of East Hampton for generations and it really represents the aesthetic and cultural identity of East Hampton. The lucky renters will get an unmatched level of service (full turndown, twice daily), luxurious furnishings, and of course, an A+ location minutes from one of the best ocean beaches in the country at East Hampton Main Beach.”⁠
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@sarahminardire⁠
@hamptonsrealestate⁠
@thehedgeseasthampton⁠
⁠
Read the full article at Hamptons.com (Link in Bio)⁠
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#hedgesinn #easthampton #summerrental ⁠
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  • Wags & Walks Hamptons returns for its 4th year with an ambitious goal to rescue 100 dogs through its Pup-Up adoption program. The summer programming will bring adoptable rescue dogs into the community through local events, foster opportunities, and partnerships across the Hamptons.⁠
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As a Southerner who was rescued and brought to the Hamptons, I can relate to Wags & Walks’ mission.⁠
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The summer programming brings adoptable rescue dogs directly into the community through local events, foster opportunities, and partnerships across the Hamptons. The Pup-Up officially launches on Thursday, July 9, at The Baker House in East Hampton, with tickets available now. All proceeds support Wags & Walks’ lifesaving rescue work.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptons #wagsandwalks #pop-up #dogs #rescue
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