A Day in the Life of Influencer Gracie Abercrombie

By Sydney Sadick

The West Palm Beach local offers content that is both aspirational and real. Equal parts Palm Beach polish and West PB energy, her rhythm captures what residents love most about life here.

Where are you from, and when did you move to Palm Beach?

I’m originally from Atlanta and moved to West Palm Beach in October 2021 for work, arriving without knowing anyone and falling into a new world!

Why did you decide to leave your corporate sales job and become a full-time influencer?

Leaving corporate sales was not about walking away from stability, it was about stepping toward my purpose. I saw an opportunity to turn my creativity, connection, and storytelling into a full-time career, and trusted myself enough to take that leap.

What do you want people to know about this magical place?

Palm Beach represents reinvention for me. It’s a place that invites you to slow down, notice the beauty around you, and live with intention. Through my content, I hope people feel inspired to romanticize their own lives, immerse themselves in community, and trust it’s never too late to start somewhere new.

There has been some discussion about the difference between life in Palm Beach versus West Palm Beach. How do you educate your viewers?

Palm Beach is undeniably glamorous, timeless, and more refined. It carries tradition, legacy, and a certain quiet elegance. West Palm Beach, on the other hand, feels more dynamic, with greater diversity, energy, and cultural evolution. Rather than positioning them as opposites, my content highlights how those differences complement each other and shape everyday life here.

How has life changed for you since becoming an influencer. Are you recognized around town?

Yes! It’s surreal to be recognized, but the biggest shift has been internal. I’ve become more confident, intentional, and aware of the impact storytelling can have when it’s rooted in authenticity.

Where in Palm Beach do you go when you want to feel grounded and calm?

Long walks on the Lake Trail or bike rides around the island bring me back to myself and the quiet beauty of everyday life here.

Your life feels both intimate and aspirational. Is there any moment from your everyday routine that defines you?

My mornings define me—quiet time spent in prayer, reflection, and movement. Starting the day intentionally sets the tone for everything that follows.

If your personal aesthetic could be described as a moment, what would that be?

Golden hour captures it perfectly. After pouring into my future and personal brand during the day, this is the calm of settling in for the night, the thrill of going out with friends or heading to a fabulous event.

Is there something you are excited to explore next?

Palm Beach will always be part of my story, but I’m ready to explore parts of my creative world that go beyond PB—traveling, connecting with new audiences, and growing my personal brand.