A Day in the Life of Natalie De’Banco

By: Audrey Glass

What originally drew you to fashion, and when did you realize you wanted to build your own brand?

Fashion has been a part of my life for as long as I can remember. Growing up in Sydney, where style was more casual and sportswear-driven, I was always the girl wearing archival vintage and statement dresses, and people would constantly stop me to ask, “Where are your looks from?” At 21, while studying design, I launched my first eBay store, which quickly grew into a little pop-up space in Bondi where I curated and resold pieces I loved. As the business and following grew, so did my desire to design independently and start my own label. That’s when Bronx Banco was born.

What do you think defines the brand’s identity today?

From the beginning, I had a clear vision of the woman I was designing for, a global traveler with a full dynamic life who values being confident and glamorous. I wanted the brand to evoke that, and I’ve always focused on creating pieces that make women feel empowered and beautiful.

Besides fashion, what’s something you’re passionate about?

I’ve always had a passion for interior design. I spent my first three years at Design Centre Enmore studying interior design before my teacher encouraged me to transfer to the Fashion Design Studio in Ultimo, where I completed my fashion major. I bought my first home when I was 22, and since then I’ve fallen in love with the process of renovating and designing properties. For me, it mirrors many of the same creative principles as designing a collection, storytelling, and evoking emotion. My most personal project has been my home in the Hamptons, which was inspired by my travels to Bali.

How would you describe your Hamptons style vs. your city style?

My New York style is polished and structured with darker tones, tailoring, and pieces that can take me from hours of meetings during the day to events at night. Whereas in the Hamptons, everything is a bit softer and easier. The colors are brighter, the silhouettes are more relaxed.

Are there certain places, people, or moments in the Hamptons that influence your designs?

I’m constantly inspired by women in the Hamptons and the way they dress. There’s a confidence, creativity, and effortless glamour to their style. I love seeing how they style pieces, what they’re drawn to each season, and how they weave in their individuality.

What’s next for the brand?

We’re evolving Bronx Banco beyond occasion wear and building a complete lifestyle world around the brand. We’ve expanded into contemporary ready-to-wear, accessories, and handbags, and we’re excited to launch our first footwear collection for Spring/Summer 2027. We are also exploring the opening of our first retail store.