Entertainment

The brand, which counts Nicki Minaj and Kim Kardashian as fans, was founded by Jennifer Zuccarini.

"As a brand, Lifeway strives to prove that we're good for more than just you," said Julie Smolyansky.

"Montauk is the perfect spot for our second location in the Hamptons and to hold classes outdoors at the chic and lively Montauk Beach House is even better," said Tanya Becker.

"If you're looking for great deals on summer essentials, now is the time to shop eBay," said style expert Kate Dimmock.

"If you're planning an old-fashioned, all-American road trip over the long 4th of July weekend and don't want to leave pup at home, then just a few simple tips will get fido ready for the drive," noted Jesse Vasquez.

"The collaboration is focused on offering our customers a fun unique experience, built off our infamous prints, designed to engage her in-store," shared Jane Schoenborn-Paradis.

"The class is as effective as running with out the impact and burns as many calories as spinning while using all your muscles," noted Louis Coraggio.

With Father's Day being less than a week away, it's crunch time.

"We wanted to create a large-scale, destination fitness event," shared Well+Good's publisher and co-founder, Alexia Brue.

"We are thrilled to share our love of our brand with the East End for the first time, and at one of our favorite spots to boot," said Rachel Lavipour.