A Kim Kardashian Favorite Popping Up In Shelter Island

Fleur du Mal is visiting Sunset Beach in honor of Bastille Day. The luxury lingerie brand, which counts Nicki Minaj and Kim Kardashian as fans, embraces the concept of dressing up and undressing. Jennifer Zuccarini, the former design director of Victoria’s Secret and co-founder of Kiki de Montparnasse, founded the line (that also includes ready-to-wear) in 2012.

The pop-up shop at the Shelter Island hotel will showcase a selection of Fleur du Mal’s line, like their Haori Kimono, Rose Lace Tap Shop, Rose Lace Cami, Sheer Chiffon Jumpsuit, and Star Romper.

While the luxe lingerie brand has celebrated the French holiday with a pop-up in SoHo in the past, this year they’re switching things up by hosting a weekend long shopping experience at Andre Balazs’ East End venture. Fleur du Mal is no stranger to the unique aesthetics of the hotelier’s properties, as they photographed their Fall campaign at The Standard High Line and have hosted past events at The Chateau Marmont.

Fleur du Mal’s Sunset Beach pop-up will be held from Friday, July 10th through Sunday, July 12th.

Sunset Beach Hotel is located at 35 Shore Road in Shelter Island Heights. For more information about Fleur du Mal, visit www.fleurdumal.com.