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"There is just so much to unravel in Montauk. Exploring Montauk over the years has been the best part in my eyes," McDonagh said about his time on the East End.

"This year, we have a very special donation, a meet and greet with Sir Paul McCartney for four people at one of his remaining Freshen Up tour dates," Charlotte Bonstrom Assaf noted.

"We are so excited about the Sag Harbor store because the community has been part of my families life for more than 25 years," Elyce Arons shared.

"We're thrilled to be setting up shop at Surf Lodge for the summer and bringing the energy and vibration of a true carioca summer to Montauk through our colorful pieces and Rio-inspired prints," Katia Barros shared.

"I think I've gotten more confident with my own style. I used to think I'd have to "follow" fashion but the reality is if I'm not comfortable wearing something, that will show," Agdal told Hamptons.com.

"Anytime I get to be near good surf and the beach I'm happy," Claire Chan shared.

"This line was truly inspired by the gardens found all along the Eastern End of Long Island and my experiences in the area," Ala Isham relayed.

"We look forward to bringing Province Apothecary clean skincare and wellness products to the Hamptons this summer!" Natalie Sischy shared.

"My goal with this studio was to incorporate the lighthearted, free-spirited feeling that comes when one steps into the open land," Taryn Toomey reflected.

"Our merchandise selection is carefully curated for Hamptons-goers who desire variety in their summer wardrobe without the guilt--environmental or financial--of only wearing something once," Violet Gross explained.