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Hamptons.com
May 25, 2017

Joey Wölffer: A Stylish Visionary With Moxie!

Eileen Caseyby Eileen Casey
in Community
Home Community

As you relax and sip your wine at sunset at the well-known Wölffer Estate Vineyards, the largest vineyard on the East End, located in Sagaponack, while perhaps enjoying live music and even livelier conversation, and as you decide what you might nibble on from the Wölffer Kitchen – which recently opened its second Hamptons location, you may also spy fellow revelers sporting some fantastic looking handbags, jewelry and clothing. If you are wondering just how one can be so stylishly attired, you won’t have to look much further than the creations of the late German-born Christian Wölffer’s very talented and very chic daughter, Joey Wölffer.

Launching The Styleliner in 2010, Joey created the “First-ever mobile, luxury treasure chest on wheels. In 2014, she debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the globe along with opening her first ever brick and mortar store in Sag Harbor.” Not content yet, Joey added an apparel line to her brand in 2016.

A native New Yorker, Joey’s parents moved to the Hamptons full-time in 1992, when Joey was not yet 10-years-old. Her father and mother (her mother is Marks & Spencer heiress Naomi Marks), began the winery and first produced the always delightful and delicious Wölffer Rosé.

Inside Joey Wölffer: Sag Harbor. (Courtesy Photo)


As a child, Joey spent her days helping to pick grapes, playing in the vines and riding her horses. An accomplished equestrian, as she grew up she expressed no great interest in the technical side of wine making or running the business, and leaves that to her brother, Marc, but she did always pursue her love of travel and devotion to family, which brought forth her bohemian and globe trending ideas and “gypset” lifestyle to the world of fashion and design.

Joey has previously commented that her childhood allowed her to play in the vineyards all day, hunt for potato bugs, help pick grapes and ride horses. She acknowledges how fortunate she has been to grow up in an artistic atmosphere created by her parents, who longed to open a vineyard and allow their children to escape the trappings of an elite Manhattan upbringing.

Educated at Our Lady of the Hamptons, and Taft boarding school in Connecticut, Joey married businessman Max Rohn in 2011, who is involved with the family’s winery and stables. Now a mother, and following the tragic death of her father in 2009, Joey chose to remain a co-owner of the vineyard with her brother, Marc. She decided to stay involved in the family business but devoted a great deal of her time and energy to her insightful and successful fashion and lifestyle ideas.

Joey created the “First-ever mobile, luxury treasure chest on wheels.” (Photo: Bridget Elkin)


Although she considers the winery a lifestyle brand, Joey began with a fashion truck that travels throughout the country featuring items she has collected from around the globe. The store in Sag Harbor features vintage furniture by Clover Design in Bedford, NY, as well as the handbags, jewelry and clothing designed by her.

Headed into the “Hamptons season,” Hamptons.com posed a few questions to this always stylish and hip lady:

What or who were your earliest influences when it came to fashion and design?

JW: My background comes from accessories so that certainly has influenced my design and sense of style. I think the perfect necklaces, earrings and handbag can make any outfit unique to yourself. My mother also has amazing style and that has influenced me from a very young age.

Given your extensive travels, where have you found the most intriguing and interesting items to use in your designs?

JW: Paris is number one in terms of classic cities that I like to go to in order to be inspired by fashion, as well as the food and the wine. I love South America as well. Rio [de Janeiro] is one of my favorite cities, and Buenos Aires has a great fashion sense, mainly in the sense of inspiration. I love the colors and the vibe – and the wine and food are great there as well. Marrakech is great, and Fez was really exciting, too.

The Styleliner is a curated bazaar of designs from my travels. It includes a lot of up-and-coming European designers, a lot of American designers, and I’m working on building my own lifestyle brand, Joey Wölffer, as well. It’s a collaboration of all the designers I find, market finds and then my own designs.

The store in Sag Harbor features vintage furniture by Clover Design in Bedford, NY, as well as the handbags, jewelry and clothing designed by her. (Courtesy Photo)


How would you describe a Hamptons lifestyle to someone who has never visited the area?

JW: It’s fun, colorful and whimsical. Our branding is very much inspired by the Hamptons bohemia of my youth, but with a modern twist. It doesn’t hurt to have a brilliant graphic designer!

What trends do you predict for both fashion and lifestyle design this year, and the Hamptons in particular?

JW: There are so many different interpretations of “Hamptons lifestyles” but my Hamptons lifestyle is built on the Hamptons of the past when it was an artists’ colony. The more relaxed and bohemian Hamptons vibe is what I strive for. I want to invoke that community feeling with my stores and winery and make it the place to be, but not in a pretentious way.

How involved are you still in the winery, and what advice would you give other working mothers who are as busy as you are?

JW: I am still super involved in the winery! I bring the creative aspect to the winery while my husband Max, brother Marc, and winemaker Roman handle the more technical aspects of the job. The four of us work together in a really collaborative way and we know each other’s strengths and weaknesses which makes for a great team. The advice I would give to other working mothers it to make sure you find time for yourself! You are the best mother, business owner, etc. when you make yourself a priority, whether it be a SoulCycle class in the morning before Nell is up or having a glass of rosé on your deck at night, take the time to invest in yourself.

Although she considers the winery a lifestyle brand, Joey began with a fashion truck that travels throughout the country. (Courtesy Photo)


As a notable equestrian, do you still have time to ride with what can only be noted as a very hectic schedule?

JW: I always make it a priority to find time to ride. It truly is a lifelong passion of mine that I am now passing down to my daughter Nell. Nothing makes me happier than seeing her run around the stables with my horse Antonov. Riding is also therapeutic for me and when I am out there I can really clear my mind, which in the long run helps all of my businesses.

Could you describe your perfect Hamptons weekend?

JW: As far as beaches go, Gibson Beach is my favorite. I’d stop at Serene Green on the way, a farm stand with everything from fresh berries to seafood, and on a perfect day I’d of course go shopping. There are a unique variety of stores like Black Swan Antiques for fabulous antique furniture and Collette Consignment, the ultimate consignment treasure box. As far as food, depends on what I’m in the mood for. For sushi, I’d head to Sen in Sag Harbor and for Italian – Tutto il Giorno. To be honest though, we also love to just pack up dinner and eat it on the beach! At the end of a perfect day I’d be at Buddha Berry, eating yummy frozen-yogurt and assorted toppings.

For more information on Joey Wölffer and The Styleliner, visit www.joeywolffer.com.

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Hamptons Beach Makes Dr. Beach’s Top Ten Beaches Of 2017 List

Hamptons Beach Makes Dr. Beach's Top Ten Beaches Of 2017 List

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#hamptonclasic #horseshow
  • Check out the Top Hamptons Events This Weekend!⁠
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📍 The Montauk General X Lands’ End⁠
🗓 Thurs, Aug 28 – Sun, Aug 31 | 10am–3pm⁠
📌 Montauk General Store at The Brunch Playhouse, 14 Amagansett Square⁠
🎁 Free limited-edition tote with orders over $100 (while supplies last)⁠
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🐎 50th Annual Hampton Classic Horse Show⁠
🗓 Thurs, Aug 28 – Sun, Aug 31 | 8am–5pm⁠
📌 240 Snake Hollow Rd, Bridgehampton⁠
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🍇 Wölffer Estate Vineyard PPL All-Star 2025⁠
🗓 Sat, Aug 30⁠
📌 Wölffer Estate Vineyard, Sagaponack⁠
🎾 World-class padel at the Hamptons’ most iconic vineyard⁠
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😂 Zarna Garg at WHBPAC⁠
🗓 Sun, Aug 31 | 8pm–9:30pm⁠
📌 76 Main St, Westhampton Beach⁠
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🎶 Joe Delia & Friends at The Clubhouse Hamptons⁠
🗓 Sun, Aug 31 | 6pm⁠
📌 174 Daniels Hole Rd, East Hampton⁠
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🎧 Silent Disco Dance Party in the Garden⁠
🗓 Sun, Aug 31 | 8pm⁠
📌 Guild Hall, East Hampton⁠
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👗 Marfa & Friends Trunk Show⁠
🗓 Thurs, Aug 28 – Sat, Aug 30⁠
📌 Sag Harbor⁠
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🎬 Jaws’ 50th Anniversary Screening at Sunset Theater⁠
🗓 Fri, Aug 29 – Mon, Sept 1⁠
📌 Water Mill⁠
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👠 Hamptons Fashion Week⁠
🗓 Sat, Aug 30 | 2pm⁠
📌 Location TBA⁠
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🎸 Dogpark at The Stephen Talkhouse⁠
🗓 Sat, Aug 30 | 8pm⁠
📌 Amagansett⁠
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🍴 Stirring The Pot: Florence Fabricant & Pete Wells⁠
🗓 Sun, Aug 31 | 11am–1pm⁠
📌 Guild Hall, East Hampton⁠
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🌊 ANOTR at Surf Lodge⁠
🗓 Sun, Aug 31 | 4pm⁠
📌 Montauk⁠
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🎷 Garden Concert ft. Freddy DeBoe⁠
🗓 Sun, Aug 31 | 6pm⁠
📌 Canoe Place Inn, Hampton Bays⁠
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🔗 Link in Bio⁠
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#hamptons #wolffer #padel #landsend #montauk #fashion
  • Earlier this month, Shelter Island’s Rams Head Inn hosted a riveting Gilded Age Finale screening featuring lead actress Cynthia Nixon, award-winning costume designer Kasia Walicka Maimone, and executive producer/director Michael Engler.⁠
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📸:Rob Rich/SocietyAllure.com⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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#ramsheadinn #gildedage #shelterisland #cynthianixon #shelterislandny
  • Culinary and lifestyle icon Ina Garten will host an intimate tea and garden tour at her famed East Hampton residence on Wednesday, August 27th from 4:00 – 6:00 p.m. A limited number of guests will be invited to share tea with Ina and walk with her through her celebrated gardens and grounds.⁠
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Known for her signature warmth and effortless approach to cooking and entertaining, Ina has earned a devoted following across generations. With her calm presence, foolproof recipes, and signature phrases like “store-bought is fine,” she takes the pressure off hosting, making room for only joy at the table.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptons #inagarten #community #easthampton
  • The magic of The Soho Sessions returns to the Hamptons this summer, bringing a rare and intimate live performance to Stephen Talkhouse in Amagansett on Monday, August 25, 2025. This one-night-only event features Grammy Award-winning artist Maren Morris (with introduction by the actor Jason Biggs) and the genre-defying powerhouse Yola in a night of music with purpose and soul.⁠
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It’s also a night for change. The event supports Music Will, the largest nonprofit music education program for schools in the U.S., which aims to reach 10 million students annually by 2030. It’s a cause that hits home for Morris: “I loved my choir and theatre classes in high school; they really shaped my theory and love for being creative in every medium,” she recalls. “It also teaches you how to be a team player and work together.”⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#stephentalkhouse #talkhouse #amagansett #marenmorris #yola #concert #hamptons
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Puppies + Pilates + @montaukila = The Perfect Day

Check out our Events Calendar for more events! (link in bio)

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