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Hamptons.com
April 29, 2024

Floral Trends to Watch for this Summer 2024

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Chloe Scheuchby Chloe Scheuch
in Community, Trending
Home Community
Floral Trends to Watch for this Summer 2024

As you might have noticed, in the past few years, interior and exterior design and decoration have been marked by whites and neutrals. The “Clean Girl” aesthetic took the internet by storm in 2022 and 2023, furthering this push towards palettes that lacked color and praised beige cohesion. As we dive further into 2024, a new wave of trends is emerging, and style experts are noticing a shift from neutral palettes to ones that aren’t afraid of some color. So, how will this translate into the house plants and gardens you’ll see blooming this spring and summer in the Hamptons? Homes & Gardens says, “Bold, colorful, and strong structures are on the cards for plant owners.” 

 

As for what plants you can integrate into your homes and backyard gardens to bring some color and freshness to your designs– Don’t worry, we’ve got you covered.

 

Pink seems to be the color of the moment, especially after the Barbie movie grossed $1.4 Billion in sales globally. So, in honor of that, let’s talk about the Calathea Ornata or ‘pink star.’ Its leaves, commonly known as prayer leaves, often have light pink to bright magenta striped paths across their surfaces. Indirect sunlight will keep their stripes as pink as possible. They are normally found on the floor of tropical forests, so be careful not to over-water them. 

 

Dicentra, more commonly known as “Bleeding Hearts,” is a perfect choice for a beginner gardener because this plant prefers shade and is easy to care for. Their flowers resemble dripping hearts and are particularly resistant to deer, which is perfect for the Hamptons and our large deer population. 

 

Another hot trend that I have been seeing in wedding bouquets recently has been flowers that resemble pom poms or bubbles. These next few flowers would be perfect to work in your home gardens this year. 

 

Craspedia, or commonly known as the Drumstick Flower, are perennial flowers that are often used when needing to add a little bit of texture and color to your gardens. They are considered low-maintenance plants because they require very little water and fresh fertilizer only at the beginning of the growing season. They remind me so clearly of the flowers found in many of the childrens books written by Dr. Suess. 

 

You might know this next plant for what grows beneath the dirt. Allium is a beautiful cloud-like purple flower that blooms from the stem and scape of a garlic bulb! What fun it would be to grow your own garlic this summer while adding to the colors in your garden. Garlic and Allium is one of the easiest crops to grow and requires very little maintenance. It thrives in the end of summer and fall months, so mark your calendars this Labor Day! 

 

Better Homes & Gardens has crowned the Peony as the “Flower of The Year” for 2024. You can’t go wrong with their beautifully fluffy and romantic blooms. Peonies range in color from red, pink, white, and purple. They do wonderfully in the early summer months, and prefer moist soil that drains well. If they don’t fit in your garden design this year, they certainly will look great in a vase to decorate around your home. 

 

We can’t wait to see all the beautiful gardens this summer in the Hamptons will bring! 

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If you've been following the fashion world on social media, chances are TOCCIN has already caught your eye. The label founded by husband-and-wife duo Alex and Michael Toccin has built a devoted following online and an even more devoted one in real life, with women who don't just love the clothes but come back for them season after season. This summer, they made it official in the Hamptons with the opening of their first freestanding store at 44 Main Street in Southampton, and it is everything you'd expect from a brand built on genuine personal connection.

TOCCIN Opens Its First Store in Southampton

If you’ve been following the fashion world on social media, chances are TOCCIN has already caught your eye. The label founded by husband-and-wife duo Alex and Michael Toccin has built a devoted following online and an even more devoted one in real life, with women who don’t just love the clothes but come back for them season after season. This summer, they made it official in the Hamptons with the opening of their first freestanding store at 44 Main Street in Southampton, and it is everything you’d expect from a brand built on genuine personal connection.

Read more
What started as a personal idea rooted in love and connection has evolved into a refined jewelry brand that blends meaning with timeless design. Founded by Melanie Bronfman, Stella James was created to offer something more than traditional fine jewelry with pieces that feel personal and meaningful while maintaining an elevated aesthetic meant to be worn every day.

Stella James Founder Melanie Bronfman on Creating Meaningful Fine Jewelry

What started as a personal idea rooted in love and connection has evolved into a refined jewelry brand that blends meaning with timeless design. Founded by Melanie Bronfman, Stella James was created to offer something more than traditional fine jewelry with pieces that feel personal and meaningful while maintaining an elevated aesthetic meant to be worn every day.

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If you only have 12 hours in Montauk, here's exactly where I'd take you. Start the morning at Marram with a coffee and a pastry. Contrary to popular belief, Marram isn't just a beachside hotel — it's also one of my favorite spots for breakfast, lunch, or an afternoon drink. I love grabbing a quick bite, sipping my coffee, and watching the morning surf lessons. If I need to answer emails or get a little work done, it's one of the best places in Montauk to open up my laptop.

12 Hours in Montauk: Where to Eat, Shop, and Explore

If you only have 12 hours in Montauk, here’s exactly where I’d take you. Start the morning at Marram with a coffee and a pastry. Contrary to popular belief, Marram isn’t just a beachside hotel — it’s also one of my favorite spots for breakfast, lunch, or an afternoon drink. I love grabbing a quick bite, sipping my coffee, and watching the morning surf lessons. If I need to answer emails or get a little work done, it’s one of the best places in Montauk to open up my laptop.

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  • Discovering incredible artists and inspiring artwork at the Hamptons Fine Art Fair. 🎨✨ 

From stunning contemporary pieces to unforgettable creative talent, this is a must-visit for any art lover. 
On view now through July 12. #fineart #art #artist #hamptons
  • Stopped by at @themontaukgeneral where we talked to the owner @kidiament about the stores best selling merchandise
#Matcha #montaukgeneralstore #hamptons
  • 🎤 Darren Criss at WHBPAC
📅 Saturday, July 11 | 8 PM
WHBPAC
76 Main St, Westhampton Beach, NY

Darren Criss takes the WHBPAC stage with music from Glee, Starkid, Broadway productions, and more. 

🎨 Hamptons Fine Art Fair
📅 Thursday, July 9 – Sunday, July 12 | 11 AM–7 PM
📍 Southampton Fairgrounds
605 County Rd 39, Southampton, NY

Explore work from more than 500 artists!

🏄 28th Annual Rell Sunn Surf Competition
📅 Saturday, July 11 | 8 AM–6 PM
📍 Ditch Plains Beach
6 Deforest Road, Montauk, NY

Celebrate one of Montauk’s beloved traditions with the local surf community. 

🛍️ Normal New York Pop-Up
📅 Friday, July 10 – Sunday, July 12 | 4 PM–8 PM
📍 The HUB
2183 Montauk Hwy, Bridgehampton, NY

Discover a curated weekend of fashion, design, vintage finds and more.

🌿 5th Annual Springs Garden Party
📅 Saturday, July 11 | 4 PM–7 PM
📍 248 Old Stone Hwy, East Hampton, NY

Enjoy cocktails, seasonal hors d’oeuvres, live music, an auction, and a raffle.

🍧 JohnnyPops Market Pop-Up
📅 Friday, July 10 – Saturday, July 11 | 10 AM–2 PM
📍 Amber Waves Farm
367 Main Street, Amagansett, NY

Enjoy a scavenger hunt, wildflower crowns, art activities, and more!

🍦 Discover La Mer Crèmery
📅 Friday, July 10 – Sunday, July 12 | 11 AM–5 PM
📍 273 Main Street, Amagansett, NY

Experience La Mer’s iconic skincare collection, samples, and indulge in gourmet ice cream.

💎 Kendra Scott Destination Color Pop-Up
📅 Saturday, July 11 – Sunday, July 12 | 11 AM–6 PM
📍 The Surf Lodge
183 Edgemere Street, Montauk, NY

Create personalized jewelry with colorful stones, metals, and charms!

⚽ World Cup Celebration with Clase Azul
📅 Friday, July 10 | 6 PM–9 PM
📍 Si Si
295 Three Mile Harbor Hog Creek Road, East Hampton, NY

Celebrate the World Cup with signature cocktails, guided tastings, and more.

🛋️ Saved New York Trunk Show
📅 Saturday, July 11 – Sunday, July 12 | 11 AM–7 PM
📍 il Buco Vita
225 Main Street, Amagansett, NY

Shop luxurious cashmere throws, pillows, antique lamps and more. 

🍸 Bar Rêve Residency a
📅 July 9- 12 | From 5 PM⁠
📍 Canoe Place Inn, Hampton Bays⁠
Silu signature cocktails inspired by the season.⁠

#hamptons #kendrascott #vintage #hamptonsfineartfair #surf
  • Last week, the @southampton_cultural_center kicked off its Summer Concert in the Park series with the legendary @nancyatlas. Before taking the stage, we caught up with Nancy to talk about her favorite places to perform in the Hamptons.
  • There are few things in life more disappointing than ordering a “healthy” lunch and getting something that tastes like punishment.

So when I stopped by Round Swamp Farm and grabbed the steak lettuce wraps in an effort to eat healthier, my expectations were somewhere between “This will be fine” and “I guess I should just eat a salad.”

I was completely wrong. These things are ridiculous. Tender, flavorful steak wrapped in crisp, fresh lettuce with just the right amount of seasoning and crunch. It’s the kind of meal that makes you forget you’re eating low-carb.

Round Swamp is an absolute madhouse. You’ll run into your neighbor, your coworker, and probably half the town. Everyone descends on this place. At Round Swamp, you’re lining up for chicken fingers, steak sandwiches, and some of the best prepared food on the East End.
  • Celebrating America 250 at the annual Southampton parade with @hamptonsrealestate. 🇺🇸🇺🇸🇺🇸
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