To launch Bumble and Kin’s ‘Summer of Love’ drink, Kin Co-Founder Bella Hadid surprised guests at Montauk hotspot John’s Drive-In, which had been transformed to “Bella’s Diner” for the event. Throughout the day, Bumble and Kin gave out samples of the drink while Hadid helped serve ‘Summer of Love’ slushies to delighted guests. The ‘Summer of Love’ beverage features Kin’s newest non-alcoholic rosé, Bloom, with custom co-branded can art. The drink itself is infused with key adaptogens, nootropics, and botanics like Schisandra, Damiana, 5-HTP and L-Theanine to awaken passion and conjure a calmer spirit any time of day.
“My heart is so full from today,” says Kin’s Co-Founder Bella Hadid. “It always brings me so much joy to meet and connect with the Kin community. A huge thank you to Bumble as well for their continued support.”
Kin’s Co-Founder, Jen Batchelor explains, “We’re so lucky to have had great partners in Bumble over the years. For our first formal brand partnership we wanted to be intentional with the way we showed up, but also just have a lot of fun together. From a values perspective, both brands obsess over providing accessible empowered options especially for women and we get to do just that with our Summer of Love campaign featuring Kin’s new heart awakening love tonic, Bloom.”
“We couldn’t think of a better way to celebrate this season with friends, loved ones and new connections than with the ‘Summer of Love’ drink with Kin,” said Selby Drummond, Bumble’s Chief Brand Officer. “As people continue to make plans together and enjoy this time of year, we hope they grab a ‘Summer of Love’ can as the perfect plus one.”
People in attendance also had the chance to take home custom Bumble x Kin merchandise and pose for branded photo opps throughout the afternoon.