“Our vision was more than just a retail shop,” explained Poolside Collective Co-Founder Ashleigh Hults. “We will immerse each guest in a holistic, sensory branded experience with the intention to inspire and encourage discovery.”
Poolside Collective, a curated concept shop and event space, is opening its doors at The Montauk Beach House just in time for the start of the Hamptons season. The Montauk boutique will showcase a hand selected edit of brands including one-of-a-kind accessories, custom apparel, artwork, literature, books, and more. Shoppers can browse through a variety of brands from around the world, for both men and women, such as Hawaii-based San Lorenzo Bikinis and handmade accessories from Miami-based Miansai. Local apparel and accessory lines like New York Sunshine and Fin Montauk will also be available.
Founded by Ashleigh Hults and Lee Ann Bulgin, the duo carefully picked each brand in the integrated marketing experience at Poolside Collective as a way to create meaningful awareness for the featured companies.
“We both grew up on the island, so we have a strong understanding of Montauk’s ethos,” said Poolside Collective Co-Founder Lee Ann Bulgin. “We created a seamless and organic way for brands to gain exposure to a hyper-targeted demographic while enjoying a point of sale and summer-long presence on the East End.”
Debuting over Memorial Day weekend, Poolside Collective will kickoff with Artist in Residence, Meredith Wing, who will customize her signature portrait illustrations for shoppers. Throughout the summer months, customers will enjoy complimentary beverage samples from Zico Coconut Water, Illy Coffee and Honest Tea, while perusing through chic summer options. Poolside Collective will also offer special programming and events each weekend, often in collaboration with The Montauk Beach House.
Poolside Collective at The Montauk Beach House is located at 55 South Elmwood Avenue in Montauk. For more information, visit wearepoolside.com.