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Hamptons.com

goop Launching Comprehensive Hamptons Lifestyle Market Over 4th Of July Weekend

Nicole Barylski by Nicole Barylski
June 29, 2017
in Entertainment
Home Entertainment

“The vision behind this store was to create this utility focused space that is inspired by general stores that you might see in the English seaside towns or some European general stores where you can literally find stamps next to shoes,” Brittany Pattner, Creative Director of goop, told Hamptons.com at a special preview of the goop MRKT in Amagansett.

This summer, goop, the modern lifestyle brand founded by Gwyneth Paltrow, will introduce its first shoppable Hamptons pop-up installation, goop MRKT. Opening on Saturday, July 1 at a 100 year old cottage on Main Street, goop MRKT will feature a wide breadth of items, spanning from goods for the home, fashionable finds that focus on resort and swim, as well as beauty, wellness and specialty items.

“Here, it’s really geared towards everything you could need or would use out east during the summer,” noted Pattner. “Stuff for eating outside, tabletop for eating outside, towels and bathing suits, and baskets for the beach, stuff for your garden and updating your gloves and great sheers to dresses and great t-shirts and shorts. So it’s really focused on the stuff that you would want while you’re out here.”

European general stores were the inspiration for the Hamptons pop-up. (Photo: Adrian Gaut)


As for why Amagansett, Pattner said it was kismet. “We found this space and it really comes down to the stars aligning and finding the right space. We found this beautiful space where we felt like we could execute the vision and Amagansett is this special part of the Hamptons,” she said. “Gwyneth lives here when she’s out here during the summer, so it felt really organic and right.”

To fulfill the vision, goop turned to Vicky Charles of Charles & Co. Design Studio, who totally transformed the interior in just three weeks. “The house is really beautiful in itself, so it’s already got so much charm, so it was just adding to that and really working with it. We’re really happy with the pink color. It’s not very often you can get away with pink without being baby nursery,” Charles told Hamptons.com about the space, which feature Portola Paints’ Angel’s Landing. “goop didn’t really give much of a specific design brief. It was more create a general store for everything you want in the Hamptons – something really charming and old worldy. The building kind of led the design – it just felt it needed a little warming up and make it a little feminine, but without subconsciously doing it.”

goop MRKT will feature a wide breadth of items. (Photo: Adrian Gaut)

“I had some great vendors that helped me,” Charles, who worked with Portola Paint, George Smith, Carleton V, Merida, Urban Electric, Cider Press Millwork, Stikwood, Woven and Jenning Rohn, among others, noted.

Shoppers will also find curated picnic baskets, a selection of breads by Eli Zabar, delivered daily, and Eli’s summer essentials, such as his rooftop tomatoes and potted herbs, all grown on the Upper East Side.

“That was a big part of the design as well, to think about that kitchen/food area. So we looked at a lot of reference images for a general store and having these old stores that have a kitchen table in the back with the shelving,” Charles said. “The tomatoes of course are amazing, so it was meant to have that farm to table feel, which is very Hamptons as well – there’s a lot of great farms.”

Customers will find the exterior is just as enticing. “We worked with Miranda Brooks to design the garden, again inspired by some English seaside towns. It’s just so beautiful back here and it’ll keep getting more beautiful over the course of the summer,” Pattner said. “It’s just the right amount of wrong back here. Her vibe is so thoughtful, but a little free flowing as well, so nothing super manicured and it feels very easy and breezy and you have this bright vegetable patch so you can pick herbs to take with you.”

Locally grown fruits will also be highlighted. “There’s this back wall that’s totally edible. We have pears, strawberries, currants, raspberries, so come the high of summer it’ll be really delicious out here,” Pattner shared. “When we think about goop MRKT, we try to create something that feels really indigenous to where we’re plotting ourselves for the time being and think about it as if goop lived in x city, in this case Amagansett, what would home look like?”

Shoppers will also find curated picnic baskets, a selection of breads by Eli Zabar. (Photo: Adrian Gaut)


The beauty wall that encompasses everything from bath bombs to skincare to makeup is bound to be a hit with shoppers, and of course the goop skincare line is readily available. Staples and installations from La Ligne, Stella McCartney, Borgo de Nor, Totem Home, Organic Pharmacy, Jenning Rohn, Urban Electric, Kisuii, Framebridge, Rochelle Sara and Reebok can also be found. Additionally, goop MRKT offers a child-focused “Littles” shop, created in collaboration with Illumination Despicable Me 3.

goop MRKT will be open daily from 10 a.m. to 6 p.m. through Saturday, August 20.

goop MRKT is located at 145 Main Street in Amagansett. For more information, goop.com.

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INTERVIEW: “Grey’s Anatomy” Star Kelly McCreary On Her Theater Return, Summer In The Hamptons, And More

Nicole Barylski

Nicole Barylski

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INTERVIEW: “Grey’s Anatomy” Star Kelly McCreary On Her Theater Return, Summer In The Hamptons, And More

INTERVIEW: "Grey's Anatomy" Star Kelly McCreary On Her Theater Return, Summer In The Hamptons, And More

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  • Growing Up Getty Book Publication Celebration at Canoe Place Inn

On Friday evening, July 29th  the beautifully restored Canoe Place Inn in Hampton Bays was the setting for a celebration of the publication of Growing Up Getty: The Story of America’s Most Unconventional Dynasty by James Reginato. Hamptons.com spoke with the author about his background and his new book. Mr. Reginato has a distinguished career in publishing, having been with Vanity Fair Magazine for 15 years. Previously, he served as features editor of W Magazine. @canoeplace @jamesnreginato

Read the full article at Hamptons.com (Link in Bio) #author #hamptonbays #hamptons #canoeplace
  • As Local as It Gets, Sundaes on Main Now Open

You may have noticed a new frozen yogurt shop opened on Main Street in Bridgehampton. At first glance, you think surely it must be an NYC business making a run for Hamptons customers. How wrong you would be—”Sundaes on Main” is as local as it gets. @sundaes_on_main

Read the full article at Hamptons.com (Link in Bio) #frozenyogurtshop #sundaes #sundaesonmain #bridgehampton #local #hamptons
  • Hope for Depression Research Foundation Launches ‘Week of Hope’

The Week of Hope was created by HDRF in 2018 as a kick-off to the annual Race of Hope 5K to Defeat Depression but has been on hiatus since the start of the pandemic in 2020.  The balloons will be up from July 27 through August 6th, culminating with the Race of Hope on Sunday, August 7th. Celebrity Grand Marshal Candace Bushnell will join Co-Grand Marshals Audrey Gruss and HDRF Board member and East Hampton resident Arthur Dunnam, as they lead participants around Lake Agawam at 8:30 AM. @hope_hdrf

Read the full article at Hamptons.com (Link in Bio) #weekofhope #5k #mentalhealth #hamptons
  • Brooks Pilates Takes Over August Out East

This August, for the whole month, Brooks Pilates will be at Hero Beach Club and Topping Rose in the Hamptons where Sarah will be teaching group mat classes. They are also doing partnerships with 111Skin, DKNY, OraSpace, FaceGym and Healthrover. More about events and scheduling can be found on their website.

Sarah is excited about her series on the East End and enjoying her time both on and off the mat in the Hamptons. She can’t wait to greet the Brooks Pilates clientele this August out East. She spoke more about her background, the success of her business, and what she is most looking forward to in the Hamptons. @sarahbrookspilates

Read the full article at Hamptons.com (Link in BIo) #brookspilates #sarahbrooks #pilates #montauk #hamptons #herobeachclub
  • Shell It Out Hamptons, Benefiting South Fork Sea Farmers

South Fork Sea Farmers’ 4th annual “Shell it Out” fundraiser is happening August 7, 2022 in Springs from 4pm to 6:30pm. The event features a silent auction with goods and services donated by local businesses which support the mission of South Fork Sea Farmers. Most notably, three incredible East End artists – Daniel Vernola, Aaron Warkov and Kurt Giehl – will be creating a series of pieces for the auction. @southforkseafarmers  @kurtgiehl @warkovhamptons @danielhughesvernola

Read the full article at Hamptons.com (Link in Bio) #shellitout #oysters #oysterfarming #benefit #art #community
  • Lifestyle Expert Vanessa Gordon on Wanderlust and Experiencing the East End

Vanessa Gordon is a Hampton’s lifestyle and travel expert, author, and founder/publisher of East End Taste Magazine. She also hosts The Hamptons Interactive Brunch. Her articles regularly appear in Modern Luxury Publications, the Independent Newspaper, Thrillist, and others. She has been featured in and quoted in top-tier national media outlets. She lives in Sag Harbor with her husband and two children. @vanessapgordon

Hamptons.com sat down with Vanessa to talk about travel tips, wanderlust, and The Hamptons Interactive Brunch.

Read the full article at Hamptons.com (Link in Bio) #hamptonsonline #vanessagordon #lifestyle #eastend #hamptonsinteractivebrunch #brunch
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