Summersalt, a new female-run, eco-friendly, D2C designer swimwear brand, is popping up at Serena & Lily in Wainscott this summer.
“Comfort, quality, and design is at the core of what makes a Summersalt suit so special, and Serena & Lily takes the same approach with its products,” reflected Reshma Chattaram Chamberlin, Co-Founder & Chief Brand & Digital Officer of Summersalt. “We are a match made in coastal heaven.”
Available Memorial Day weekend through the end of July, Summersalt x Serena & Lily will feature a curated selection of swimsuits that feature a nautical feel – as a nod to the area. The brand – whose motto is “Fit. Is. Everything.” – created the collection after taking 1.5 million body measurements from 10,000 women. Suites are crafted from recycled textiles, while bags are reusable, and print materials are on 100 percent recycled paper.
“Stepping into Serena & Lily in the Hamptons is like walking into a dreamy nautical oasis,” said Chattaram Chamberlin. “We wanted to capture that spirit by curating a collection of suits in light blues, deeps blues, and crisp whites. Summersalt suits are made for movement, so they’re the perfect pick for jetting around the Hamptons this summer!”
Serena & Lily is located at 332 Montauk Highway in Wainscott. For more information, visit www.summersalt.com.