Credo, the largest, non-toxic clean beauty store, is coming to the Hamptons. Credo will highlight an exclusive, curated selection of beloved clean beauty options at its Hamptons pop-up within Serena & Lily in Wainscott.
“We’ve brought together a selection of brands that have been developed by a passionate, creative, smart and conscientious generation,” Credo CEO, Dawn Dobras noted. “We are thrilled to be partnering with Serena & Lily, also a California-based company, to bring this assortment to the Hamptons community.”
The pop-up will open on May 23. Featured brands will include Alpyn Beauty, AKT Therapy, Corpus Naturals, Goop, Herbivore Botanicals, Heretic, Indie Lee, Jenny Patinkin, Jao, Jillian Dempsey, Josh Rosebrook, Kjaer Weis, Kosas, Le Prunier, Lily Lolo, Love Sun Body, Mara, Marie Veronique, Olio E Osso, One Love Organics, Osea, RMS, Saint Jane, Suntegrity, Tata Harper, The Organic Pharmacy, and Ursa Major.
In addition to the impressive collection of products, Credo will also present expert panels and #CleanSwap stations where you can bring in your makeup essentials and licensed estheticians and makeup artists will match you with clean alternatives.
Credo’s mission is to “change the entire beauty industry for the better.” The store partners with over 120 leading brands to champion the clean beauty movement. For Credo, clean equates to safer ingredients that are “backed by a standard that ensures thoughtful evaluation and an emphasis on natural materials.” Brands featured pass The Credo Clean Standard: “Always Clean, All products are formulated without the ingredients found on the Dirty List; Product Integrity, all products have documentation for ingredient authenticity and proof of claims. No surprises; and Cruelty-Free, All products are cruelty-free. They are not tested on animals. Period.”
Serena & Lily Hamptons is located at 332 Montauk Highway in Wainscott. For more information, visit credobeauty.com.