Giorgio Armani Opens Seasonal Hamptons Boutique

East Hampton Village will be infinitely more fashionable this season, as a new Giorgio Armani Pop-Up just opened its doors.

The chic jungle-themed boutique highlights “the world of Armani.” The store’s festively adorn walls and floors are colorfully decorated with palm trees and other tropical designs.

Offerings will include a special exhibition of the brand’s La Prima Collection, which has recently been on view in Arezzo, Italy; Cologne, Germany; Paris, France; and Forte dei Marmi, Italy. La Prima Collection encompasses a variety of bags that debuted in Fall 2019. It was inspired by the original model designed by the Italian fashion designer in the 1990s. La Prima, “through specific production techniques, meticulous manual craftsmanship and tailored stitching, tells of the evolution of artisanal Made in Italy creations, an expression of luxury in quintessential Armani style.”

The Giorgio Armani Pop-Up will also feature the handbag collection, as well as Giorgio Armani women’s and men’s ready to wear, accessories, fragrances, Giorgio Armani beauty, sunglasses, high jewelry, made-to-order services, and Armani / Casa accessories and gifts.

Clients who are in need of a little fashion guidance may reserve private or virtual appointments.

The East Hampton outpost will remain open until October 2020. Shoppers can stop by Monday through Thursday from 11:00 a.m. to 6:00 p.m., Friday and Saturday from 11:00 a.m. to 7:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m.

The Giorgio Armani Pop-Up at 54 Newtown Lane in East Hampton. For more information, visit www.armani.com.