Rooted in Color

By Rita Hazan

When you’ve spent your life coloring hair the way I have, you begin to understand that choosing the right shade is never about fashion alone. Trends come and go, but great color lasts. Great color becomes part of you. It brings out your eyes, your skin, your features, and your confidence. That belief has guided me since the beginning of my career in New York, where I built my name one formula at a time and one client at a time. I never wanted to create color that shouted. I wanted color that whispered luxury.

My philosophy was shaped long before people cared about undertones or filters. I studied the face first. I watched how skin responded to warmth and coolness. I paid attention to how hair moved, how it caught light indoors and outdoors, how it aged over time, and how it behaved in humidity, salt air, and dry winter heat. My early years were spent formulating by instinct and training my eye to see things most people overlook. That training is the foundation of everything I create today—from celebrity looks for the red carpet to the polished effortless finishes my Palm Beach clients love.

If you want hair that feels modern for the new year while still looking timeless, here are some ways to achieve that goal.

Start with the skin. Always. The skin tone tells me everything. Before I even mix a formula I hold different tones near the face and watch what lights up. If your complexion looks healthy, warm, and alive with golden or honey shades, then you belong in the warm family. If your features sharpen and brighten with cooler tones, then cool is your lane. This is the step most people skip when they chase trends. You can love a color on someone else and still have it do nothing for you. The skin decides, and the skin is never wrong.

Shine is the signature. I built my product line around shine for a reason. Shine is the difference between hair that looks expensive and hair that looks dull. Shine softens blondes, enriches brunettes, deepens reds, and gives movement and life to every shade. Gloss is the finishing step that elevates even the most subtle color. When your hair reflects light, your whole face looks fresher. This is why I always say if your hair feels tired, you don’t necessarily need a new color. You need shine.

Dimension must be strategic. Hair color should never look flat. Even if you want a solid-looking shade, I add quiet dimension underneath or around the face so the color breathes. When highlights are placed with purpose, the hair looks fuller and natural even when the work behind it is meticulous. Good dimension looks like sunlight found the right places on your hair. It should never scream. It should blend and enhance while giving the illusion of thickness and health.

Choose a color you can live with. Maintenance is not a side note. It’s a major part of the decision. The most beautiful color in the world isn’t beautiful if it demands more upkeep than your lifestyle allows. If you want ease, we soften the root blend, the transition, and choose tones that grow gracefully. If you prefer more impact, we map out your maintenance so it feels manageable, not overwhelming. My role is to give you the look you want in a way that fits your life.