Staying True to You

By: SueBelle Robbins

Building a memorable brand online can be as simple as leading with intention, sharing your unique perspective, being your authentic self—and sometimes, using lots of hairspray! So do you know the real you?

When people ask me about self-branding, I always say: Start by knowing who you are, and embrace your essence. Remember you only have the opportunity to make a first impression once. I read that people remember 25 percent of what you say and 75 percent of what you look like. So whether you’re stepping out for lunch or showing up online, make it count. Here are a few tips I have learned along the way.

– Lead With Purpose.

I never walk into a room—or post on Instagram—without intention. Maybe it’s to inspire, delight, or educate. Know your “why” before you show your “what.”

– Be Your Authentic Self.

Self-branding isn’t just aesthetics—it’s values. Your values. Your perspective. Not copying others. Do people know what you stand for? What you care about? Tell your story. That’s what turns followers into fans.

– Don’t Just Create—Document.

I’m not always “creating content.” I’m living my life—and letting people come along for the ride. There’s a difference., and that also makes the creative process sustainable.

– Be a Little Predictable (In the Best Way).

People should know what to expect from you. That’s not boring—it’s iconic. Whether it’s a favorite phrase (ahem, “Hey, it’s Suebelle in Palm Beach”), a signature look, or your double espresso, repetition builds recognition. And recognition builds brand.

– Start.

Don’t wait to feel ready, don’t wait for perfect photos or the perfect plan. I started at 76, with my iPhone, my frosted pink lipstick, and something to say. If I can do it, so can you. The first post may not be perfect, but it will be yours. And that’s enough.

So whether you’re building a business, a persona, or just the next version of you, remember, you don’t need to be everywhere, do everything, or appeal to everyone. Just show up—confident, enthusiastic, consistent—and let the rest follow. Iconic doesn’t mean perfect. It just means true.