photo by Rob Rich/SocietyAllure.com ©2025 [email protected]
Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.
There was everything from JFC Fine Foods serving caviar on the hot pink Moke that The HUB has for rent this summer, to a grazing station from Hamptons Grazing Wagon, Baked by Melissa cupcakes shaped in The HUB, a sushi table, samplings from Cowboy Colostrum, Scotts Protein Balls with Owners Lori and Scott Levine, a milk and cookies station from Doughy, Swoon beverages, Alma coffee, paella by local Acclaimed Chef Peter Ambrose, pops and smoothies from Daily Harvest, Aplos beverages, Blue Jay Bikes on display for rent and more for all to enjoy.
The HUB’s unique, luxury vendors were open for shopping on the main floor throughout the night and featured all of their founders onsite educating guests on their brand and what they have in store during their time at The HUB this season. Notably, this included the anticipated first Hamptons outpost from Skinney Medspa where founders Adriana and Marisa Martino were there to share in celebration. Additionally onsite was stunning charm jewelry pieces from Lulu Frost with Ower Lisa Saltzer, dresses from cult favorite designer Bronx and Banco with Natalie De’Banco, Andrew Werner with his beautiful pins FLEUR’D PINS, elevated pieces from The Crescela Collective, fine jewelry by Soleil Leon Jewelry, hair services from Hair Stylist Danny Ximo, products by Hampton Sun, The Lines by Celebrity Dermatologist Dr. Marnie Nussbaum, pieces from Karit Aharoni Paris, Denim and Bone, Goldno.8, elevated sweats from local brand Gladwell Clothing, Emsculpt offerings from The Core Room, and an entire display showroom for purchase from Modern Drama furniture on the bottom floor.
Drinks were flowing from start to finish from Sip Channe and The Lie Mobile Bar as the Hamptons’ most elite mingled, shopped, and toasted to the start of an incredible summer season out east. And to top things off, vibey tunes came from DJ Mike Press that kept guests dancing in the courtyard from sunset into the dark.
The HUB’s opening weekend continued the next morning with Celebrity Fitness Guru Isaac Boot’s first class, marking the start of his summer residency.
