The Power of Style, Confidence & Connection

By Sydney Sadick

Gretta Monahan is one of those rare women who seems to do it all and make it look effortless. As an award-winning entrepreneur, celebrity stylist, TV contributor, founder of gretta.co, wife, and mother, she’s built an empire rooted in beauty, wellness, and empowerment.

When asked how she describes her journey, Monahan says, “I’ve been fashion-, beauty-, and wellness-obsessed for as long as I can remember. Becoming a female founder and building this business is beyond my wildest dreams; three decades later, I’m still doing what I love with people I adore. That’s the ultimate blessing.”

A Vision Rooted in Empowerment

Monahan’s career began with a simple yet powerful mission: helping women discover their most confident selves. “For me, fashion and beauty are my mediums,” she explains. “They’re how I help women create a signature style, embrace self-love, and feel energized to live their best lives. I truly believe every woman possesses the power to be her own brand.”

That philosophy has shaped not only her approach to styling but the entire Gretta experience. Her award-winning Gretta Luxe locations stretch from Back Bay and Wellesley, Massachusetts, to working with clients around the globe, in addition to her online presence.

The Gretta Edit: From Jeans to Jewels

At Gretta Luxe, style has no limits. Her curated global edit features everything from off-duty essentials to red-carpet showstoppers, including top designers such as Khaite, Proenza Schouler, Marni, Sacai, Stella McCartney, Chloé, Zimmermann, Ulla Johnson, Toteme, Nili Lotan, Dries Van Noten, LaPointe, Lanvin, and Isabel Marant.

Fashion as a Force for Confidence

For Monahan, fashion has always been about more than clothes. “Fashion and beauty are tools for creating clarity, definition, and a lasting impression,” she says. “They’ve allowed me to connect deeply and build a loyal community, both in person and online.”

That connection shines brightly in her TV work, particularly as a weekly fashion and lifestyle contributor on ABC’s The View. “I love curating my weekly exclusives and bringing a mix of high and low—everything from $20 finds to investment pieces. It’s all about making fashion feel approachable and fun. Everyone deserves to feel like they belong at my fashion party!”

Creating Looks for Her Bestie

Monahan and her team recently styled Spotlight’s cover star—and her best friend—Katie Lee Biegel in a shoot that radiated beauty, grace, and power. “Katie is the ultimate muse,” Monahan says. “She’s so beautiful, inside and out. I wanted to show her strength, maturity, and evolution as a woman in the prime of her life. She shines from every angle—as a mother, wife, entrepreneur, and TV food expert.” All looks are available in Gretta Luxe stores and online at gretta.co.

Coming Up Next…

Monahan is far from slowing down. “I’m always dreaming up ways to take what I do to the next level,” she says. Currently, she’s working on launching a podcast and expanding her footprint in the med spa space. But one of her most meaningful goals is to create beauty and wellness programs specifically for breast cancer survivors.

“As a survivor myself, I know how deeply the experience impacts a woman’s self-esteem and confidence,” Monahan says. “I want to design unique, intimate offerings—both in-store and online—that help survivors feel beautiful, supported, and empowered through every stage of their journey.”