Who to Follow on Instagram

A variety of exciting topics are keeping us scrolling. Here are some of our faves in sports, real estate, food, wellness, and more.

Margit Brandt

@margitbrandtpalmbeach

13,800 followers

Margit Brandt is a leading force in Palm Beach real estate, known for her dominant market share in ultra-luxury properties. She’s a former New Yorker, mother, and real estate powerhouse who has global reach and unmatched expertise, with more than $1 billion in sold or pending sales since 2021 and a standout $152 million transaction on Tarpon Island in 2024.

Olesia Stefanko

@olesiastefanko

529,000 followers

Women’s fitness expert and health advocate Olesia Stefanko is a Ukrainian-born lawyer and former Miss Universe runner-up based in East Hampton. She now shares her passion for wellness, mindful motherhood, and modern living on IG. Covering workouts, recipes, and more, her feed opens up conversations regarding pregnancy, hormones, and how to live healthy at any point in your life.

Ben Soffer

@boywithnojob

1.4 million followers

Podcast host, foodie, and founder and CEO of Spritz Society Ben Soffer is cooking up some heat this summer. With backyard recipes that will make your mouth water, Soffer is a longtime content creator who has built an award-winning canned cocktail brand that is sold and distributed nationwide. Catch the born and raised New Yorker swirling around on the East End this summer and let his recipes inspire your next grilling get-together!

Taylor Fritz

@taylor_fritz

819,000 followers

American professional tennis player Taylor Fritz has become a popular online figure who worked hard for success on the court this year. He grew up in Southern California, and both of his parents were also tennis players. Follow his journey and keep up with his next tournament, training videos, and more about the world of Taylor Frtiz.

Nancy Twine

@nancytwine

24,400 followers

Entrepreneur Nancy Twine is the founder Briogeo, the clean haircare brand that has taken Sephora by storm. A former Goldman Sachs VP, she made history as the youngest Black woman to launch a line at the retailer. Now, Twine is paying it forward through her Dream Makers Founder Grant for BIPOC female founders and mentoring the next generation of changemakers. Follow her to keep up with her podcast, life as an entrepreneur, and advice for anyone out there trying to start a business.

Shab & Shay Safarzadeh

@thesafar_twins

12,700 followers

First-gen founders Shaghayegh and Shabnam Safazadeh are the brains behind Advanced eClinical Training, a fast-growing medical e-learning company. The twin sisters launched ACT during the pandemic with no outside funding. Today, their self-made student-first platform is helping future medical pros across the country pass exams and land jobs. They also created the Safar Global Foundation, further supporting women’s education around the world.

Taylor Popik

100,000 followers

She initially went viral for transforming her wedding gown into a mini dress for her honeymoon! Taylor Popik is a lifestyle influencer, yoga instructor, and former attorney. She’s also the founder of the Wellness for Life blog, where she discusses her latest projects, recipes, and mindfulness.

Hilaria Baldwin

@hilariabaldwin

988,000 followers

Hilaria Baldwin is an author, wellness expert, and iconic mother of seven based in New York. The founder of @weliveonpurpose, she shares mindful parenting tips, holistic health practices, and behind-the-scenes moments with her husband, actor Alec Baldwin. Hilaria’s feed is candid and shares her story through real-time snapshots of her life and in-the-moment family content.