Popular European Designer Sock Brand Presenting Pop-Up Shop In Montauk

Jimmy Lion, a European-based sock line, will be taking over The Surf Lodge in Montauk this July to launch their newest Hawaiian-themed collection.

Jimmy Lion is celebrating the new line at The Surf Lodge. (Courtesy Photo)

“The new brand of designer socks for men and women that is hugely popular in Europe, Jimmy Lion socks, is planning a Pop-up Shop at The Surf Lodge,” shared Ana Herrero, US PR Manager at Jimmy Lion.

The new Spring/Summer 2017 collection was inspired by the Aloha spirit, and highlights the hues, culture, and lifestyle of Hawaii. The collection showcases the island’s uniqueness with prints like swimming sea turtles, surfing big waves, Hula dancers, and more.

Jimmy Lion will commemorate the launch of the Hawaiian line as well as the third anniversary of the company during a Jimmy Lion Tiki Bar, Luau party at the Montauk hotspot.

“There’s no room in Hawaii for our city-rush, so sit back, relax and transport yourself to paradise wearing our Aloha collection,” added Herrero. “We could live and feel the Aloha spirit wherever we are – the perfect addition to our packing list for nowadays life.”

The collection highlights the hues, culture, and lifestyle of Hawaii. (Courtesy Photo)

Launched by Alvaro and Felipe, two ex-finance guys from Spain, Jimmy Lion focuses on creating fun and affordable socks from men and women.

The Surf Lodge is located at 183 Edgemere Street in Montauk. For more information, call 631-483-5037 or visit thesurflodge.com. For more information about Jimmy Lion, visit www.jimmylion.com.