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Hamptons.com
July 17, 2025

Staying True to You

Spotlight Teamby Spotlight Team
in Spotlight Magazine
Home Spotlight Magazine

By: SueBelle Robbins

SueBelle Robbins

 

Building a memorable brand online can be as simple as leading with intention, sharing your unique perspective, being your authentic self—and sometimes, using lots of hairspray! So do you know the real you?

 

When people ask me about self-branding, I always say: Start by knowing who you are, and embrace your essence. Remember you only have the opportunity to make a first impression once. I read that people remember 25 percent of what you say and 75 percent of what you look like. So whether you’re stepping out for lunch or showing up online, make it count. Here are a few tips I have learned along the way.

 

– Lead With Purpose.

I never walk into a room—or post on Instagram—without intention. Maybe it’s to inspire, delight, or educate. Know your “why” before you show your “what.”

 

– Be Your Authentic Self.

Self-branding isn’t just aesthetics—it’s values. Your values. Your perspective. Not copying others. Do people know what you stand for? What you care about? Tell your story. That’s what turns followers into fans.

 

– Don’t Just Create—Document.

I’m not always “creating content.” I’m living my life—and letting people come along for the ride. There’s a difference., and that also makes the creative process sustainable.

 

– Be a Little Predictable (In the Best Way).

People should know what to expect from you. That’s not boring—it’s iconic. Whether it’s a favorite phrase (ahem, “Hey, it’s Suebelle in Palm Beach”), a signature look, or your double espresso, repetition builds recognition. And recognition builds brand.

 

– Start.

Don’t wait to feel ready, don’t wait for perfect photos or the perfect plan. I started at 76, with my iPhone, my frosted pink lipstick, and something to say. If I can do it, so can you. The first post may not be perfect, but it will be yours. And that’s enough.

 

So whether you’re building a business, a persona, or just the next version of you, remember, you don’t need to be everywhere, do everything, or appeal to everyone. Just show up—confident, enthusiastic, consistent—and let the rest follow. Iconic doesn’t mean perfect. It just means true.

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LOCAL EVENTS

Events

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Oct
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Oct
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01
Oct

Yom Kippur Kol Nidrei Service

October 1 @ 06:00 PM - October 1 @ 08:30 PM
13 Woods Ln, East Hampton, NY 11937, USA
02
Oct
02
Oct
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02
Oct

Yom Kippur Morning service

October 2 @ 09:00 AM - October 2 @ 11:00 AM
13 Woods Ln, East Hampton, NY 11937, USA
02
Oct
02
Oct
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02
Oct

Aperitivo (Sunset Cocktails)

October 2 @ 05:00 PM - October 2 @ 08:00 PM
The Baker House 1650
02
Oct
02
Oct
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02
Oct

David Brighton’s Space Oddity

October 2 @ 08:00 PM - October 2 @ 10:00 PM
The Suffolk, 118 E Main Street, Riverhead NY 11901
03
Oct
03
Oct
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13
Oct

The Slattery Gallery Opens in Southampton with First Solo Hamptons Exhibition of Gerard Byrne

October 3 @ 10:00 AM - October 13 @ 05:00 PM
30a Jobs Lane, Southampton, NY 11968
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Spotlight’s July 4th Cover Party with Etro and Saunders & Associates

Spotlight’s July 4th Cover Party with Etro and Saunders & Associates

  • L’AGENCE’s Fashion Director Tara Rudes-Dann hosted a cocktail shopping event at Blue & Cream in Sag Harbor, welcoming a mix of VIP brand fans and tastemakers. Guests wore pieces from the brand’s latest ready-to-wear collections while enjoying cocktails and getting an exclusive preview of the brand’s upcoming Fall 2025 collection.⁠
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📸: Photo Credit: BFA/Madison McGaw⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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#lagence #fashion #sagharbor #hamptons #bluandcream
  • Which band or artist are you looking forward to seeing perform at the Sag Harbor Music Festival?⁠
⁠
Check out the Top Hamptons Events This Weekend!⁠
⁠
🎶 15th Annual Sag Harbor American Music Festival⁠
📅 Thur, Sept 25 – Sun, Sept 28 | Various Times⁠
📍 Sag Harbor, NY⁠
Live music all weekend at venues across town!⁠
⁠
🎬 22nd Annual Latino Film Festival⁠
📅 Thur, Sept 25 – Sat, Sept 27 | 6–9:30pm⁠
📍 LTV Studios + Sag Harbor Cinema⁠
Films from Mexico, Chile, Colombia & Switzerland/Peru.⁠
⁠
📖 David Sedaris at WHBPAC⁠
📅 Sat, Sept 27 | 8–9:30pm⁠
📍 WHBPAC, Westhampton Beach⁠
Enjoy Sedaris’ witty & hilarious storytelling!⁠
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🎩 Mysteries, Deceptions & Illusions⁠
📅 Fri, Sept 26 | 6pm⁠
📍 Green Room Bar, Sag Harbor Cinema⁠
Sleight of hand with Allan Zola Kronzek.⁠
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🎸 The Seismatics at Stephen Talkhouse⁠
📅 Fri, Sept 26 | 8pm⁠
📍 Stephen Talkhouse, Amagansett⁠
Rock the night away!⁠
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🚚 Big Truck Day at CMEE⁠
📅 Sat, Sept 27 | 8:30am⁠
📍 Children’s Museum of the East End, Bridgehampton⁠
Kids explore the big trucks that share our roads!⁠
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🎨 Family Drip Painting Workshop⁠
📅 Sat, Sept 27 | 10–11:30am⁠
📍 Pollock-Krasner House, East Hampton⁠
Create your own Pollock-inspired drip painting outdoors!⁠
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🏃 Hamptons Marathon & Half⁠
📅 Sat, Sept 27 | 7am⁠
📍 Southampton, NY⁠
Run the iconic East End course!⁠
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🌍 The Matthiessen Talks: Bill McKibben⁠
📅 Sun, Sept 28 | 4pm⁠
📍 Guild Hall, East Hampton⁠
Hear from the renowned climate activist & author.⁠
⁠
Check out more events at Hamptons.com (Link in Bio)⁠
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#sagharbormusicfestival #livemusic #arts #marathon #hamptons #filmfestival #latinofilmfestival
  • The most exclusive automotive event in the Hamptons returned to the grounds of the former Bridgehampton Race Circuit, The Bridge IX. Now in its ninth year, the invite-only showcase, presented by Mercedes-Maybach, featured more than 300 of the world’s rarest vehicles.⁠
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📸: The Bridge IX by Tony Laiacona⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#thebridgeIX #bridgehampton #racingcircuit #rarecars #dartcar #art
  • Check out the Top Hamptons Events This Weekend!⁠
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🎬 Splitsville: Special Q&A⁠
📅 Fri, Sept 19 | 7:30 PM⁠
📍 Sunset Theater, Westhampton Beach⁠
Don’t miss the screening + Q&A of this chaotic comedy about three couples breaking society’s rules!⁠
🔗 Click link in bio for details⁠
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🎨 Dynamic Duos of the East End⁠
📅 Fri, Sept 19 | 6–7:30 PM⁠
📍 East Hampton⁠
Celebrate art pairs & their historic homes.⁠
🔗 Link in bio⁠
⁠
🖼 The 725 Art Show⁠
📅 Sat, Sept 20 | 10 AM–4 PM⁠
📍 Sag Harbor Whaling & Historical Museum⁠
Photography, sculptures, drawings & paintings by local artists!⁠
🔗 Link in bio⁠
⁠
🎶 Zoe Obadia Trio⁠
📅 Sat, Sept 20 | 5 PM⁠
📍 The Arts Center at Duck Creek, East Hampton⁠
An evening of smooth jazz.⁠
🔗 Link in bio⁠
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🎤 East End Underground: Aqua Cherry & Friends⁠
📅 Sat, Sept 20 | 7:30 PM⁠
📍 LTV Studios, Wainscott⁠
Be part of a live concert taping!⁠
🔗 Link in bio⁠
⁠
😂 Ha Ha Hamptons Comedy Tour⁠
📅 Sat, Sept 20 | 8 PM⁠
📍 Bay Street Theater, Sag Harbor⁠
A night full of laughs!⁠
🔗 Link in bio⁠
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🏃 Potatohampton 5K⁠
📅 Sun, Sept 21 | 8 AM⁠
📍 The Nathaniel Rogers House, Bridgehampton⁠
Run for fun, community, and a cause.⁠
🔗 Link in bio⁠
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🍴 Cooking Class with Chef Alex⁠
📅 Sun, Sept 21 | 6:30 PM⁠
📍 R.AIRE, Hampton Bays⁠
Learn Spanish tapas & paella like a pro.⁠
🔗 Link in bio⁠
⁠
📚 Author Talk: Sin City Gangsters⁠
📅 Sat, Sept 20 | 2–3:30 PM⁠
📍 East Hampton Library⁠
Jeffrey Sussman discusses the mob’s rise.⁠
🔗 Link in bio⁠
⁠
Check out more events at Hamptons.com (Link in Bio)⁠
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#hamptons #weekens #films #comedy #art
  • Whether you are walking the fast-paced streets of New York City or taking a leisurely beach stroll in the Hamptons, there’s a slight chance you might run into Elias Friedman, known online as “The Dogist.” His adoration of dogs, combined with his passion for photography, has led him to gain over 7 million followers on Instagram. The audience at his recent Guild Hall show reflects how much people truly love their dogs and how Elias does so much more than simply take picture-perfect dog portraits. He can capture the beautiful bond between man and his best friend. His book, This Dog Will Change Your Life, is already a New York Times bestseller. Guild Hall’s lobby was filled with fans excited to get their copy signed.⁠
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His guests included local dog lovers and friends of ARF (Animal Rescue Fund of the Hamptons). Attendees had front-row seats to a “Dogist”-style encounter: a casual conversation about how the dog entered the owner’s life, followed by a quick photo shoot revealing Elias’ methods for capturing the dog’s attention (hint: It’s dog noises and treats).⁠
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I had the pleasure of talking to Elias about how “The Dogist” came to be, rescue organizations, and the Hamptons.⁠
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Let’s go back to the beginning. What inspired you to dive into photography?⁠
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We had a dark room because my dad was an amateur photographer, and I’d always liked cameras and gadgets. We had a couple of Labrador retrievers who were sort of my first muses and would happily sit for pictures. I was taking dog pictures from a young age and then fast forward to 2012 in New York City I was let go from my job and saw what other street photographers were doing like Humans of New York and The Sartorialist and thought why isn’t someone doing that for dogs and I thought I wanted to be the person, I dusted off my camera and the rest is kind of history. It took off pretty quickly because it turns out people like dogs just as much as I do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#dogist #arf #dogs #animalrescue #guildhall #hamptons
  • 167 Dune Road, Bridgehampton, NY 11932⁠
Saunders Exclusive: $42,500,000⁠
@jenniferwilsonhamptons 
@edbruehl @leemohlerehamptons 
@hamptonsrealestate 
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Experience extraordinary coastal living with this exquisite oceanfront estate on Dune Road in Bridgehampton. ⁠
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Designed by the renowned architect Francis Fleetwood, this remarkable property boasts 300 feet of private ocean frontage, complete with its own private boardwalk leading directly to the beach, all set on over 3 acres of prime land.⁠
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The charming shingle-style residence encompasses 4,200 +/- sq. ft. of luxurious living space, featuring 5 bedrooms and 5 full bathrooms, plus an additional half bath.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#duneroad #oceanfront #bridgehampton #realestate #hamptons #francisfleetwood ⁠
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