Meet at Main Beach in East Hampton on the first day of 2016 for a quick dip that supports locals in need.
Looking for family-friendly activities to keep kids entertained during winter break? Here are five East End events that will appeal to a range of interests.
"This newly renovated transport center will help ensure that all of our rescue animals, cats and dogs alike, begin their search for a loving home in the best possible conditions," explained Jennifer Rockford.
"Cintas Corporation donated additional 'feel good items' such as pink cozy socks, blanket, hat, lotion, lip balm, and a candle just to make sure patients know that people care and are thinking about them," noted Susie Roden.
Normally the scene at Coopers Beach in Southampton is a mix of bundled up supporters, readily waiting to warm swimmers with towels, and those in bathing suits or the costume of their choice, shivering away as they await the annual holiday season dip into the Atlantic Ocean.
"A family holiday photo is not complete without including our furry members as well," said Linda Goldsmith.
"This contest is a fun opportunity to get in the community holiday spirit," explained Maureen Rutkowski.
Following its Festival of Lights last weekend, Greater Westhampton Chamber of Commerce is keeping in the holiday spirit with a Village-wide Victorian era-themed festival.
"We look forward to hosting Santa at Rowdy every year as it really gets everyone in the holiday spirit," shared Michelle Moliski.
Coopers Beach in Southampton will be packed with daring plungers, who are willing to submerge themselves into the ocean in support of Human Resources of the Hamptons' Food Pantry.
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